LogoLounge 7

Hey, We're Published | Wednesday, August 29th, 2012

That’s right ladies and gentlemen, we have several logos published in the 7th edition of LogoLounge by Rockport Press. It’s always an honor to be recognized for doing what you love — and we love designing logos. Where can you find one?

Try here.

 

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The Coolest Geeks We Know

G2 Technology Group is an information technology consulting firm focusing on ongoing support, technology consulting, and information technology project management. In other words, “High tech solutions from down to earth people.” They do an outstanding job of taking care of all of the technological mumbo-jumbo and explain it in simple terms that anyone can understand. If you’re in search of an awesome team of geeks (we mean that in the best way possible) to act as your outsourced IT department, we highly recommend them.

We’ve collaborated with these fine folks on several projects over the past few years, including rebranding G2 from the logo up. So, when they asked us to design their new website, we were quite enthusiastic to get started. Usually — if anyone asks us about designing websites — we run for the hills screaming in fear. You see, designing websites isn’t really our bag. Why, you say?… the simple answer is that we just don’t enjoy the process anywhere near as much as we enjoy designing for print. It has to be a pretty special project with amazing people for us to bend our rule. In the case of G2, it was a no-brainer.

We kicked off the project by organizing a photo shoot of the G2 team. Based on their unequalled customer service and emphasis on the human side of IT we understood the importance of showcasing the people behind the scenes.The photographic theme was continued throughout the site by featuring images of the Fort Point Channel area of South Boston (where G2 proudly calls home). We also introduced a system of simple icons to help users understand the complex offerings described on the site.

All of this web design talk is given us a headache; we’re spending the rest of the afternoon with a pencil and a sketchbook.

 

 

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Featured on Fab!

The fabulously curated site (of vintage goods, apparel, housewares, fine art and technology gadgets) fab.com is featuring our t-shirts on Sunday, August 19th! Sweet – right? We’ve been long time fans and shoppers on the site and we are very excited to be featured. We’ll be offering 24 unique t-shirts for sale, all at discounted prices. Shirts include some classic favorites and several brand new designs (not to mention, our very first glow-in-the-dark shirt). We hope you’ll get a chance to check out the sale — it’s for a limited time, so don’t dilly dally.

If you haven’t been an early adopter and need an invite to the site (all members are invite only), we’d be happy to do so for you. Just shoot an email to info@alphabetarm.com to request your invite to fab.com.

Here’s a sneak peek at some of the new designs:

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These Are Not You Mother’s Rebates…

Before + After,Recent Logo Projects | Wednesday, August 15th, 2012

…not that we want to be talking about your mothers, but the new direction of the site + service is quite unlike what you have become accustom to. Redeeming product rebates has long been an imperfect science and certainly less then convenient, not to mention leaning heavily on snail mail. Rebates.com will harness the power of the interwebs, making the process easy, and offering recommendations for relevant rebates. With a company name and an exclusive domain such as Rebates.com, we knew their logotype should justify that concise URL clout. Within the initial options proposed was a curvaceous, custom script we rendered. It seemed to achieve the balance of  consumer familiarity and bold, new direction. We worked exclusively with the President and CTO – both being quite visually savvy – and we got right down to brass tacks with very specific kerning and letter scale requests to finesse the final solution.

As we know you enjoy seeing process images, here is the sketch and a few of the initial iterations:


And, well, their previous logo:

And of course, the final logotype:

Log on now and become an early adopter. Tell them who sent you, maybe they’ll be a rebate in it for us both!

 

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Because, The Early Bird Tricycle of Extreme Espresso Glory, would be a mouthful…

Over the past month, we have been fortunate enough to develop a logo / branding system for the The Coffee Trike. Founder, owner, and barista extraordinaire Alessandro “San” Bellino is changing the coffee game in Boston by bringing the first espresso tricycle to the States. By combining his love for cycling with his passion for great coffee, he has spawned a truly unique and exciting business. Here at the studio, coffee and bikes are some of our favorite things, so we were very excited to get involved with this project. In developing the logo system, we wanted to highlight the timelessness modernity of San’s idea. The type treatment is stylish, understated, and references old world typography without being dated. The icon set clean, direct, and emphasizes the two most important parts of the business. Keep up with San on Twitter @thecoffeetrike to find out when he’ll be pulling espresso in your neighborhood.

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I Can’t Quit You

I never knew that the summer months could feel so short! I’m  super sad to say that my summer at ABC is ending. My brotato chips Aaron, Ryan and Nathan made my internship here wonderful with their extensive tips, suggestions, and great sense of humor. I can’t thank the studio enough for all that they’ve given me (including, but not limited to: buckets of caffeinated beverages, frisbee tips, lots of laughter, experience, a fondness for illustrator…) Thanks to everyone who took part in this great experience! Hopefully we will meet again soon; I’ll be tearin’ up Providence (and buckets of cotton candy) until then.
Robin
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