The (wearable) Golden Rule

What better way to remind ourselves to be good human beings, and treat fellow humans with respect and grace?

Simply combine a sweet set of otters and a little pun re-mix – based on the age old golden rule and it all becomes quite clear. Tune in, turn on, crack yourself a clam!

Snag one for you here!

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Go BiG or Go Home

Branding,Recent Logo Projects | Wednesday, July 18th, 2012

We recently had the privilege of branding Black is Global, an organization dedicated to a worldwide cultural connection. The founder has big plans on how to build awareness for charitable organizations and businesses that draw all black people together through their roots.

The logo we developed speaks to a shared identity. Although all people are unique, everyone of African descent can identify by embracing their history. Within the process, we were definitely not afraid of getting our hands messy, making good old fashioned handprints with speedball ink. After a bit of scrubbing and rinsing, we pieced the elements together digitally to build the final icon and paired it with a contrasting type solution.

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T-Shirt of Champions

 

Just in time for the upcoming Summer Olympics, the graphic tees we designed for team Saucony’s Wallace Spearmon Collection have been released. Saucony asked us to propose several apparel designs for the decorated 200M sprinter. Most of the Alphabet Arm crew are avid sports fans, so we jumped at the chance to design pieces that would represent the style of a 2008 and 2012 Olympian. We created an emblem that encompassed the qualities of a world class athlete: speed, precision and symmetry. We then did some distressed the crest to give a the feel of  diehard training and exhaustive preparation. In the end, we’re very happy with the colorways Saucony finalized for the line. Hopefully we’ll see some dedicated fans rocking these shirts in their support of Spearmon in London. Good luck, WS.

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