A Few Thoughts Regarding Logo Life Span.

 

How long should a logo last? It’s a question most business owners, universities, corporations and entities wrestle with. The answer justifies the time, effort and cost of developing a logo that should stand the test of time. Consider that the iconic Coca-Cola logotype script was developed in 1941, the fact that Paul Rand’s restrained television network identity for ABC from 1962 still rings true, and the legendary Saul Bass designed the original Lawry’s brand mark in 1959. Of course these may be extreme instances, but its safe to say the companies “got their money’s worth”. Most agencies, art directors and designers attest: a well considered, thoughtfully executed logo should last 10 to 15 years. As a studio, we can only hope to have an identity stand as long as some of our design heroes.

As we were writing this post, we decided it might be more powerful to ask a couple clients to share their thoughts on their logo:

Almost as soon as Fenway Recordings had a name, it had a logo. Neither decision was complicated. The logo is, and will remain timeless, looks great any size, and recently had a bit of a renaissance as we just celebrated the 10th anniversary of it’s creation. Alphabet Arm knew how to make our identity graphic and iconic, and as far as I am concerned, it will last forever, and may be the most reasonable investment that we have made.
Mark Kates / Fenway Recordings

We never seem to tire looking at the Harlem Vintage logo, even after the eight years of our wine store’s existence. It was important for us to have a graphic representation reminiscent of the renaissance in Harlem juxtaposed with “newness” of the wine experience we were creating in this neighborhood. Alphabet Arm exercised patience and perseverance in creating just that perfect balance to convey who we were…even as we were trying to figure it out ourselves.
Jai Jai Greenfield / Harlem Vintage

Ten years ago I had a meeting with the team at Alphabet Arm and proposed the name and concept behind BzzAgent, which was a task in and of itself . No one had a clue what Word-of-Mouth was at the time, and what it would become. Before I knew it, a brilliantly simple solution was proposed and we quickly had the logo that still stands and represents our social marketing company perfectly. A lot has been made of the “angry bee” which we have embraced and used as a talking point about the logo, “he’s not angry you see, he’s determined.” The logo has been the visual cornerstone of our marketing strategy. It’s been imprinted on hundreds of thousands of our BzzGuides, carved into a conference table and its likeness cast in 3D sculptures. The logo and branding remains front and center, even after our acquiring by Tesco.
Dave Balter / BzzAgent, Inc.

Share

I recently lost 645 pounds!

Hello all. My name is Nathan Hass, and I am proud to say that I am the newest member of the Alphabet Arm family (although rumor has it there are a few more on the way). I’ve been interning here for about a week now and the gang already has me problem solving and pixel pushing. Things have been great thus far, and I can’t wait to see what is still on the horizon.
I hail from Andover, MA where I have developed a reputation for being a bit of an art nerd. My love of art, design, and creative problem solving has lead me to MassArt where I have just finished my junior year studying Graphic Design and Art History. I have been a huge fan of The Arm for a few years now, so I’m super excited to learn all of the tricks and tips that Aaron, Ryan, and Matt are willing to teach me. I love branding, typography, and logotypes that are both beautiful and conceptually compelling. Alphabet Arm will be a wonderful studio for me to grow, learn, and have a lot of fun.
If you want to get to know me a little better or just say hi, shoot me an email at nathan@alphabetarm.com or check at my portfolio at NathanHass.com. Incidentally, the subject line / joke line, was just that.
Share

get schooled!

Branding,Events,Recent Logo Projects | Wednesday, May 2nd, 2012

Alphabet Arm recently finished creating the logo for intelligent.ly and is well underway crafting the overarching brand for the smart, new learning environment. Intelligent.ly helps entrepreneurs and business owners learn what they need to know to win, from people who’ve done it before. A wide array of engaging classes from some of the most respected thought leaders in the Boston startup ecosystem are being offered. We wanted the logo to feel as dynamic and exciting as the teaching concept itself. With that in mind, we felt it was important that the identity’s icon take on a structured and dimensional form playing off the physical space of the campus. Extra Credit: Our very own Art Director will be offering a series of need-to-know design classes as well, sign up for the initial course, “The Importance of Design & Branding” on May 21st.

 

Share

Powered by WordPress | © 2017 Alphabet Arm Design