Worthy of Hype

BzzAgent, one of our long-standing clients, recently came to us with a unique design challenge: create an award identity honoring the best new consumer products of the year. Often, our job is to create logos, collateral, etc. for existing companies, but occasionally we are asked to take part in choosing the name itself. As you may or may not know, naming an identity is a fun and challenging process, so we were happy to oblige. Plus, with a savvy client like BzzAgent, we were able to fully remove our pun-filters! Here are a few of our finalists: The Nextagons, Remarkabees, The Counter Top, The Hypeworthies and Jabber-talkies. In the end “The Hypeworthies” was chosen, and step two began, brainstorming and sketching:

From there, we scanned and stream-lined our favorite concepts. Here are a few of our finalists:

To see the final logo in all its glory, head to hypeworthies.com. Cast your vote for the most hypeworthy product of 2012!

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Recent Records Rocking the Studio 2012 / PT. 01

As a musical public service blog-a-nnouncement, we wanted to share some recently released records that are gaining serious play in the studio (and since people always seem to ask what we are listening to at the moment).

 

Young Knives > Ornaments From the Silver Arcade // rev’d up, Brit rock featuring hooky tracks, snarky vocals and gorgeously obsolete synth patches // HIGHLIGHT “Love My Name”

Cloud Control > Bliss Release > trippy, super creative, spaced-out indie melodic rock heaven // HIGHLIGHT “There’s Nothing In The Water We Can’t Fight”

Plants and Animals > The End of That // surprisingly catchy, laid back, organic rock with killer dynamics // HIGHLIGHT “Crisis!”

Yellow Ostrich > Strange Land // jaring dissonance pared with pop sensibilities and much in the way of percussion // HIGHLIGHT “Marathon Runner”

Ben Kweller > Go Fly a Kite // sing-a-long 70’s songwriter sensibilities crowbar’d into a contemporary slant HIGHLIGHT “Gossip”

Good Old War > Come Back As Rain // subdued acoustic rock sounding both vaguely familiar and brand new with more hooks than a bait shop // HIGHLIGHT “Calling Me Names”

22-20’s > Shake/Shiver/Moan // epic guitars and sparkling harmonies make for an intriguing intersection of British Invasion inspired Arena Rock. HIGHLIGHT “96 to 4”

Jack Peñate > Everything is New // imagine Robert Smith sounding 64% less annoying while fully embracing a quintessential UK pop aesthetic // HIGHLIGHT “Pull My Heart Away”

Thomas Dolby > The Golden Age of Wireless // okay, busted, this is not a new record. but, it’s a brilliant collection of cinematic synth tracks circa 1982…don’t hate // HIGHLIGHT “Europa And The Pirate Twins”

 

How about You?

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Katrin Came Calling…

…looking for art direction, and we were happy to oblige. Boston-based acoustic rock siren Katrin had a handful of striking images courtesy of Dion Ogust and (long-time friend of the studio) Liz Linder but was struggling to tie it all together. Our initial step was to develop a custom logotype for her.

Former Alphabet Arm intern Florencia Tasso rendered a simple yet stylish type treatment that was introduced to Katrin’s photos. It soon became an essential branding tool for Katrin and her management. As a designer, it often becomes our job to show restraint and not overwork a design or add elements not crucial to a specific piece. Sticking with a clean layout and letting the images lead the way, we did work in a number of hand written lyric selections from Katrin which added some depth and visual interest.

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Everybody Loves Raygun

Events,Not For Sale,Other Work We're Stoked About | Wednesday, March 7th, 2012

We recently tried our hand at some traditional screen printing. It had been a long time since we’d tried pulling prints by hand and there was quite a learning curve. The strategy was to do ourselves a favor by designing a piece with overprinting that did not require tight registration. After overexposing the screen 3 times, we finally got it right. We learned a lot in the process, although we got neon green fingerprints on everything.

Why did we spend our time getting covered in ink, spilling emulsion and inventing new swear words, you may ask? The answer is two-fold. We wanted to promote our recent public artist talk at Montserrat Collage of Art. And we’re psyched to report that our piece will be hanging among amazing creative company at The National Poster Retrospecticus. “Lincoln Arts Project presents The National Poster Retrospecticus, a collection of hand-printed posters from over 50 local, regional, and national artists.” Not to mention, the show is curated by none other than JP Boneyard, friend of the studio and former intern. Check out the list of participating artist for a seriously impressive list of poster creatives.

 

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