Freakin’ Laser Beams!

Office System and Business Cards | Wednesday, February 29th, 2012

Avid readers might remember the Loot logo we designed and posted a while back. To refresh your memory, Loot is an” industrial artifact and handmade goods emporium” in Turner Falls, MA. We think such a quirky shop deserves an equally quirky brand. With that in mind, we set out to design their business card with some real personality, complete with laser die-cut type. We called on LaserLogik in Syracuse to pull off this seemingly impossible task. Lasers, seriously! We were blown away to see the precision with which they executed the die-cut. Take a close look at how thin the “bridges” are on the stencil type. All in all, we like to think the Loot business cards are as memorable and unique as the shop itself.


Masters of the Logoverse – The Return

Hey, We're Published,Recent Logo Projects | Wednesday, February 22nd, 2012
The Logolounge Master Library Vol.4 (Type + Calligraphy) was just released and we’re incredibly proud to announce the esteemed editors (Ken Barber, Bill Gardner, Jessica Hische + Miles Newlyn) included a boatload of our logo designs in the book. Don’t believe us? See the index image below! We are always honored to have our work included in any volume of a Logolounge collection, but the Master Library book series feels extra special! It’s a great resource and form of inspiration for any designer, order one for yourself.

No Assembly Required

A short time ago, one of our existing clients — who shall remain nameless at this time — asked us to create a mascot to use as a secondary branding tool for their I.T. company. We proposed a short list of possible directions that included an otter, a mongoose, a robot, a crime fighter and several other quirky choices. Of course, the robot was the winner (because robots are the best… duh). We wanted to make her a lady robot (or “Shebot” as we’ve been calling her around the studio) to give a twist to the typical notion of a retro tin robot. She’s smart, a bit sassy and she’ll fix your computer in the blink of an eye.

Here is a quick look at the process that made her the robot she is today. As you can see, the smirk gives her just the right bit of attitude.

Through the process, we also developed this crime fighting super hero. She didn’t make the final cut, but we were really excited with how she turned out. In other words, we couldn’t bear to see her fade away into the logo graveyard without showing her to the world.


Marketing is for the Fleas…

Alphabet Arm Intern Army,Recent Logo Projects | Wednesday, February 8th, 2012


We had the dubious privilege of working with the team at Flea Marketing before re-branding them. So, we had a solidified sense of what they would respond to visually. The Brooklyn based company makes it impossible for indie retail to not pay attention to new releases. Their clients include legendary labels such as Dangerbird, Barsuk, Warner Bros. + Vapor. Two of Alphabet Arm’s intern army (Matt Kaiser + Laurie Mildenhall) expertly crafted the new logo and business cards. The new branding features some severely compromised typography, a (bit-too-life-like) flea and some custom illustration tying the system together.

Check Flea Marketing out on the Facebooks and follow their Tweetifications.


Their Legend Continues…

Houghton Mifflin Harcourt contacted Alphabet Arm to design a simple, yet flexible logo to be consistently used for their series of books, Good Sports (not to be confused with Good Sport).

Prolific sports writer Glent Stout’s new series for middle-grade readers focuses on the careers of trailblazing ballplayers, professional athletes who serve in the military, and female sport pioneers.

Special props to the talented Laurie Mildenhall for shooting these for us.


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