Masked!

This masked lucha head came about while we were designing a marketing piece for the studio (it’s since appeared in a number of applications).
It was only after each person who received the piece stated, “this would make a really sweet t-shirt,” did we think to ourselves, “this would make a really sweet t-shirt”. Not only are they offered in the glorious blue + heather red option, there is an equally kick-ass gray on gray version available! Both are screen-printed on American Apparel – and wouldn’t you know – make a joyous holiday gift (sorry, tacos no longer included)!

For your viewing pleasure > various uses of the famed lucha libre character.
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TEDx Cambridge > Thrive

Events,Partners,Recent Logo Projects | Wednesday, November 23rd, 2011

Alphabet Arm recently collaborated with our good friends at Brandon Bird Design to design the branding elements for the latest TEDx Cambridge event: Thrive. The one-day event went over fantastically and we are proud to have been a part of this gathering of regional intellectuals and innovators. The talks, demonstrations and performances focused on an exploration of our brains and bodies, questioned the relationship between nature and nurture, and examined the different understandings of the good life — in essence, how do we thrive?

Brandon Bird Design, a multi-disciplinary design firm specializing in exhibit design, approached Alphabet Arm to contribute by designing the Thrive logo, printed collateral and consult on the signage and multimedia displays. Together, we created a logo that would literally represent the idea of a thriving organism. A logo that could show growth, progress, and vigorously flourish. The final logo solution was a mark that had several stages of growth and expansion that would reveal itself over the event.

Special thanks to Justin Ide for the stellar photography : http://www.justinide.com/

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Look Sharp

Other Work We're Stoked About,Skateboard Deck Designs | Wednesday, November 16th, 2011

As you might recall (if you’re a frequent reader of our blog) we recently designed several art pieces in the form of skate decks. They were exhibited in the gallery show, Human Powered Works, curated by Silver Oris. Look Sharp is an homage to The Outsiders, Johnny Cash, Arthur Fonzarelli, James Dean, Marlin Brando, and rebellious, greasy-haired tough guys everywhere. Props to James T. Edmondson for designing the boss typeface Wisdom Script available at the Lost Type Co-op. Now, who want’s a knuckle sandwich?

 

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Merch Media Mania

All around bad-ass MC, Mr. Lif, just hipped us to the fact that he is repping Alphabet Arm in a new Thievery Corporation video for “Culture of Fear” in which he is featured. Rocking a classic El Cahote / Designbot t-shirt, he’s looking fresh as ever. Although the original El Cahote shirt is sold out, these two complementary counterparts are available and in stock (for the time being at least).

 

Longtime friend of the studio, Fred Eltringham, is also looking razor sharp in one of our Reel Audiofiles Unite shirts for is recent Vater Percussion profile. Fred is currently touring with K.D. Lang, but has played with a who’s who list of artists: Dixie Chicks, The Wallflowers, Ben Kweller, Tears for Fears, etc. since playing with the former Boston quartet, Gigolo Aunts.

Now you can look as hip as these two cats!

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Old Lucky 13

Richard Shindell is an expatriate New Yorker currently living in Buenos Aires, Argentina. Richard is a craftsman of folk songs that are often laden with rich storytelling. Thirteen Songs You May or May Not Have Heard Before is “a relatively spare, no-frills revisit of some of the songs from his catalogue.” To compliment his rustic sound, we designed his upcoming CD package with a hands-on approach. We stamped each letter of the title by hand and made sure to retain the beautifully imperfect character of the type. An archival scan of wood type (which had definitely seen better days) was incorporated to reinforce the unrefined quality of the cover. Props to Richard for embracing the stark, bold, type-only design that we think is quite eye-catching.

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