O U SK8 1 2?

Not long ago, artist, former intern, and curator extraordinaire, Silver Oris, assembled a gallery show aptly titled, Human Powered Works.

She asked Alphabet Arm to design a few new pieces for the show and we collectively agreed skate decks would be the ideal medium. Not only do we appreciate skate culture, the decks themselves allow a great deal of creative leeway. Whether it be conceptual, playful, ironic or topical, we embrace the fact boards have become a medium for fine art. The format itself allows us to break out of the typical rectangular framework we find ourselves often working with. We’ll be post some new deck designs over the next few months, here the first installment of the series.

As one of us here at the studio has become somewhat consumed with the social-media-image-driven-craze of Instagram, it made perfect sense to design a board using some of our favorite shots. The idea of having a print medium for these images was rather exciting as we’re usually held to the confides of the interwebs. Ride on.

 

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Laurie Boire Alice

Hello there! My name is Laurie Rane Mildenhall and I am a newly enlisted member of Alphabet Arm’s intern army. I can’t believe I get to work here. I hail from San Diego-Encinitas if you want to get technical-where I learned to love the beaches, cheap Mexican food, traveling and music.

It was not a struggle. I’ve always loved drawing, but I suppose my passion for typography began in middle school when I started making these elaborate hand-lettered doodles in my school notebooks, often to the chagrin of my teachers. However, it was many years, two unfinished majors, and three years in college before I met with the head of graphic design at BYU and asked, “What exactly is graphic design?” Instead of throwing my ignorant behind out of his office, he explained that graphic design is about solving problems and communicating through type and images. He also said that if I wasn’t committed to excellence I should find a different major. Sold. It has been about a year and a half since then and my life has been a giant design explosion. I graduated a couple of months ago and then moved to Boston which, it turns out, is just about the best place ever. Some other fun facts: I love black liquorice, I’ve fractured and sprained both of my arms, and I’m married to a guy named Nick.

To wrap things up, I can’t think of a better place to be learning the ropes than Alphabet Arm. Aaron, Ryan, and my fellow interns are quite simply the cat’s pajamas, and I’m lucky to work with them.
Feel free to say hello! laurie@alphabetarm.com or check out some of my work:http://cargocollective.com/laurierane

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These Boots Were Made For Walkin’

Recent Poster Project | Wednesday, October 19th, 2011

We just put the finishing touches on the poster design for “The Balcony” — the latest production presented by The Boston Conservatory. The setting of the play is a brothel in the midst of revolution. Thus, the director asked us to combine the aesthetic of propaganda posters with provocative imagery (but not too suggestive, of course). The idea was to portray the strange mixture of sex and politics that runs through the play. Design inspired by propaganda posters has been quite popular of late, so we pushed ourselves to put our own personal interpretation on the style.

 

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Opportune Time.

Art Direction,Recent CD Projects | Wednesday, October 12th, 2011

Kairos, translated in Spanish, means opportune time. Apparently, it was the opportune time for this recording project rooted in R&B, positivity, pop and the band member’s faith. Alphabet Arm was hired to art direct their debut release, Corro A Ti. We augmented their travel-themed photos and developed a textured, bold layout to compliment their music and its complex influences.

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Alfred & Apollo

Hello all you type and design groupies…

My name is Ryan Severance and I am the most recent intern for Alphabet Arm. This is my first installment of bloggery goodness. Due to a certain Senior Designer here at Alphabet Arm, I am banished from the privilege of using my given birth name. Subsequently, I have already accumulated a plethora of nicknames, none of which we will delve into at this juncture. I have achieved most of my schooling in the oh-so-corrupt city of Chicago. I have a great love for typography and the individual form of letters, but interesting ligatures seriously launch my Apollo. I stumbled across the work of Alphabet Arm, by chance, and inquired of an opportunity such as the one I am in.
But, you know what they say, ’til next time, Alfred signing out.

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Get Rad

Hey, We're Published,Press | Wednesday, October 5th, 2011

Growing up, one of the first things that inspired us to get into art and design were skateboards graphics. They’re striking, brazen, even subversive and just plain cool. Skateboards have always been a medium we’re drawn to. So, you could say we are stoked to be among the artists and designers selected in Rockports’s latest: Inside the World of Board Graphics. The book is chock full of amazing the art that adorns skate / surf / snow boards. Besides that, the book itself was expertly designed by Modern Dog, a studio who’s work has always inspired us.

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