Onwards and Upwards

Alphabet Arm Intern Army,Recent Logo Projects | Wednesday, September 7th, 2011

 

We worked closely with recent intern, Matt Kaiser, to develop the new logo for Amalgamated Balladry, an independent, musician-owned record label. The founder of the label, Richard Shindell, asked us to draw our inspiration from the iconography of Industry. We particularly liked the idea of contrasting the imagery associated with WPA posters of the 1930’s with an overt musical reference. Hence, the our friendly factory worker with a guitar — his tool of choice — slung over his shoulder.

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