No Zaboobs Allowed*

After designing the identity system for the surf-inspired apparel company, Invisible Sun, Alphabet Arm was hired to develop a number of merchandise designs for the company’s launch. The entire studio team jumped into the deep end to generate a cross section of styles, phrases and illustrations. Big props to Silvi Naci + Matt Kaiser for their great work. Surf around and let us know if you like what you sea.

*Completely wacked out surfer who never touches the water.

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None of Your Bees Wax

We worked with word-of-mouth marketing experts, BzzAgent, to create a new piece for the for Burt’s Bees Natural Skin Solutions BzzCampaign. It was great to work with such a recognizable brand, not to mention the fact that we happen to be devoted users of several Burt’s Bees products. The cover was printed and embossed on a lovely recycled, felt textured paper. Our objective was to design an approachable feeling brochure with a sophisticated look that suggested the natural ingredients used in the products themselves. We hope those bees are hard at work, this stuff doesn’t grow on trees.

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It’s Nice to Splice.

Whether you are serious about the process of recording, the history of all things audio, or simply a music enthusiast – we feel you. And YOU will feel this shirt that proudly honors the aesthetic of music’s past. With this three color, screen-printed American Apparel T, now you can finally look as good as you sound!

Snag your own at our store while they last.

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Onwards and Upwards

Alphabet Arm Intern Army,Recent Logo Projects | Wednesday, September 7th, 2011

 

We worked closely with recent intern, Matt Kaiser, to develop the new logo for Amalgamated Balladry, an independent, musician-owned record label. The founder of the label, Richard Shindell, asked us to draw our inspiration from the iconography of Industry. We particularly liked the idea of contrasting the imagery associated with WPA posters of the 1930’s with an overt musical reference. Hence, the our friendly factory worker with a guitar — his tool of choice — slung over his shoulder.

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Ice Cream & Tears

I recall wanting to be a part of Alphabet Arm for three years, when I got this amazing opportunity to Intern this Summer with Aaron and Ryan, I was so thrilled. Today is my last day here at Alphabet Arm and as my last hours pass by with tears as I think that this has been one of the best experiences & times of my life. What more can you ask for when you get to spend your day with two incredible human beings, artists and inspirational people that push you to be better and help you grow in many areas of your life as possible. I must say that Aaron Belyea and Ryan Frease have been not only great inspiration and motivation for me and the other interns here this summer, but great friends. From helping me grow as a designer to being part of a show I curated this summer (Human Powered Works) to BBQs and ball games at lunch, I know these guys will always be a part of my life. I am very sad to go but am also excited to use all the things I’ve learned here in future projects. I’m sure I’ll always refer and remember the little tricks Ryan taught me and the process that Aaron helped me develop.

YOU GUYS ROCK!!! I hope that every Intern from now on has just as great of a time here as Matt, Flo and I shared.

Thank you Alphabet Arm for everything you’ve taught me and all the laughs we’ve shared. See you all on the flip side, Silvi signing off.

 

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