Winner Winner Calendar Dinner

In 2010 Alphabet Arm teamed up with Flagship Press to create a unique, fine-art inspired calendar. Our favorite aspect was that each month featured radically different artwork and gorgeous printing techniques. On top of that, the calendar came with an all-in-one easel/envelope. Well…we were recently informed the co–branded promotion won a Pinnacle Award! Look at us!

Need to be reacquainted with this calendar wizardry? Have a look-see.

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Automated Excellence (The Triumphant Return of El Cahote)

Alphabet Arm Gear,New Merch Design | Wednesday, July 20th, 2011

If you at all familiar with the studio, you’ll recognize our trusty, robotic mascot “El Cahote.” He’s (it’s?) taken on a life of his own, working his automated, rust-free magic onto marketing materials, stickers, buttons and hoodies. This is actually the third shirt he’s appeared on. People can’t seem to get enough of him – who knew? We upped the anti with his image bleeding off the bottom of this uber soft American Apparel 50/50 Black Heather shirt. Would you dig your very own?

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Do You Know Flo?

Alphabet Arm Intern Army | Wednesday, July 20th, 2011

Hola!! I’m Flo (Florencia Tasso, that is) and I am one of the lucky few here at Alphabet Arm interning this summer.
I come from Argentina, where I graduated as Graphic Designer at Buenos Aires University last year. I´ve been thinking about traveling abroad for a very long time, looking for people to share ideas and visions with, to enrich my experience, and discover different ways of working and thinking about design.
How did I end up here? Well… I remember sending an e-mail saying “Hi! I´m from Buenos Aires, I am in Argentina right now; if I move to Boston, can I work with you for a couple of months?” Later, and of course after a 12 hour flight, I met Aaron and Ryan, two friendly and humorous people at the studio. And now, I am writing a blog post about how this summer will be one of the best times in my life. I’m very happy to be here and to have the chance to collaborate with these great designers and with the rest of the creative crew: Matt, Silvi and Jeru. Here you know that you’re involved in great projects, but yet you feel like putting pencil to paper and playing with your own funny ideas. Graphic Design is what I love to do, I’m passionate about almost anything hand-drawn, I am a loving type guardian and strive for finding beauty in defective photos.
You can find some of my work at www.behance.net/flortasso
Chau!
Flo

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When constructing a good website…

G2 Technology / Web Partners,Web Design | Wednesday, July 13th, 2011

Alphabet Arm developed the logo and business cards for the Ferree Group a number of years ago. Since then, we have worked closely with the general contracting firm. We’ve designed advertising, marketing materials and branded a bodacious, vintage van for the firm who’s specialty is fine home renovations.

All that is fine and well, but without a complimentary web presence, how many potential leads could be lost? For that very reason we developed the Ferree Group website with our development partners, G2 Technology Group. The general contracting firm’s branding system worked seamlessly into an – easy to navigate – web portfolio.

Hop on the site, view the Ferree Group’s recent projects and fill out a contact form if you find yourself in need of their top notch services. And always remember – measure twice, cut once!

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Kidd in the house.

Alphabet Arm Intern Army,Youth Design | Monday, July 11th, 2011

So the topic of ” What’s your plans this summer – yo” came up between a group of my friends. Some said “chilling…”, some said “parties erreday yo!”, and some even said “I’ll be at the beach.” I said, I’ll be working in a graphic design studio called Alphabet Arm with two bosses, Ryan and Aaron, who seem more laid back than my parents. Youth Design has really landed me in an ideal space where I can benefit from my bosses and three interns, Matt, Silvi and Flo. I can tell you what makes this place so great, between the breaks to toss a football around or the constant jokes around the table for lunch, long days don’t seem that long here. Aaron has been altruistic enough to guide me through some of the essential things I need to know to be a good designer and I know that I can really benefit from what everyone knows here. After this summer I think I will almost master Adobe Illustrator and pick up some key components to be able to strongly use the programs. Being 16 years old, I probably could be “chilling” or “partying erreday,” but I understand that I am being given a unique opportunity that some kids my age just dont have. My goal is to take full advantage of the opportunity that’s in front of me and take what I learn here and apply it to the things I happen to do in the future. My name is Jeru Berry, I’m an all-star football player, an inspired designer, and a Youth Design student at Alphabet Arm – and by the way you – can call me Kidd!

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As American as Ollie

Actually, Ollie Childs is not American at all, the singer / songwriter was born in England, but he has written a stellar track celebrating the states. Non-Drip Gloss Records was savvy enough to coincide its release with Independence Day. Here is the cover for the single (available on iTunes):

Being a studio with an extensive record collection of our own, we are never satisfied to stick with the expected singer / songwriter “glamour shot” album motif. Much credit goes to Ollie and his management to allow us much visual leeway. In this instance, we also didn’t want to be overly nationalistic, but liked the idea of introducing something as iconic as the American flag into the layout. We used a great deal of layered Photoshop images and textures (close to 30) to achieve the final cover treatment. We were greatly inspired by the depth, tone and lyrical content of Ollie’s songs. Here are a couple detailed views to wave your flag to:

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