Winter Solstice Design Sprite!

You know when you think about that job you had way back when, and you just smile because it was a great time in your life? Years from now, I will remember working at Alphabet Arm with Aaron and Ryan, and how it was one of the best experiences I could have asked for. I learned how to work more efficiently, look at work with a more critical eye, and have fun while doing it! These guys are masters in practicing – not only kickin’ design – but masters in professionalism, patience, and all at the same time, take any opportunity to laugh. They are rather hilarious, and obviously love what they do here in the studio!
With that said, some of the challenges I personally faced as their intern was 1. keeping up with their drinking (coffee that is!) 2. understanding obscure jokes from the 80’s (Who knew who the heck H.R. Pufnstuf was) 3. working on what seemed like an endless flow of projects day to day (which they do all the time, and then some) 4. commuting to the studio (I had to climb mountains of snow on the sidewalks of Boston) 5. educating and being patient with clients.
Everything I did here was great practice, helping with both production and creative work. In a nutshell, I was able to work on projects where I designed logos, t-shirts, beer labels, business cards, marketing guides for larger companies (like Dove, Multibionta, Braun/Venus, & Scott’s) and I even had a chance to help with some CD packaging. I discovered the process of working with a spectrum of clients, and how there are degrees of difficulty and new challenges with each project. With this enlightenment, I look forward to doing work in the future where I am able to make clients happy with the work I produce! I’m sure both of the “Misters” agree, it is rather rewarding to be a designer.
As my last day in the studio, I can say I am sad to leave, but I am leaving satisfied with the great experiences I have encountered during the last six months. The work I made, and the friendship I have gained with Ryan and Aaron has been absolutely wonderful. Thank you guys for the laughs and mind power!
Signing off, Amy

DISCLAIMER: The following image of Amy is not to scale.


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Sun is shining, the weather is sweet…

Recent Logo Projects | Wednesday, April 27th, 2011

Invisible Sun is a soon-to-be a surf-inspired apparel company on a mission to spread positivity. You see, the ethos of the brand is inspired by surfing, but the concept encompasses more than that — it’s about people doing what they love. Call it beach culture with a optimistic twist, which includes music, spirituality and living in the moment. We wanted to take a strong, decorative typeface and give it a slightly organic feel that could suggest the motion of the sea. The process involved printing out an existing typeface and then heading to the light table. We sketched dozens of  flourishes and used drawing as a means of finding smooth, organic ways of implementing the ornamentation into the type treatment. After a quick scan, we translated the sketch into vector art by lots of pushing and pulling of bezier curves in illustrator. The resulting mark is a unique logo that will hopefully resonate to their audience of soul searchers near the sea.

 

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Goin’ Big / Part 02

 

Hi there, as previously promised, we have some more merchandise testing examples with our home skillets Jakprints. It’s a relatively new process implementing full color, high resolution dye sublimation. This old chestnut, in particular, revives a previous t-shirt design we sold out of a few years back. “Giant Squid Attack” was limited to three colors in it’s previous incarnation. With dye sub printing, both numbers of colors and the imprint size are no longer an issue. Ink on!!!

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New Growth

Recent Logo Projects | Wednesday, April 20th, 2011

It’s spring time — 45 degrees, windy and raining. One project that has helped brighten things up around the studio is the new logo we just finished up for a landscape design business. Evangeline & Co came to us looking to refresh their existing business cards. As is often the case, we explained that simply tweaking their existing materials could lead to an underwhelming result. We suggested starting from scratch with a new logo and accompanying office systems. After sharing the initial iterations of the logo, she told us this was the winning direction, largely due to the fact that “it makes me smile every time I look at it.” We can’t argue with that. The resulting mark is lively and refined, perfect for the new voice of Evangeline & Co.

 

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Thanks a latté

Alphabet Arm Gear,New Merch Design,We Heart Coffee | Wednesday, April 13th, 2011


It’s no secret, we love coffee. In fact, we think it’s the most important meal of the day. We even have our own proprietary way of brewing our favorite beverage…find out our top secret method with this “coffee contraption” tee. And if that wasn’t enough, this shirt comes complete with it’s own fancy QR code technology. What are you waiting for? Head on over to the Alphabet Arm cafe to get yours.

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See you at Heartbreak Hill

New Merch Design,Partners | Wednesday, April 6th, 2011

We are super excited to share with you the new t-shirts we recently designed for Saucony. The limited edition tees will be available at their Boston Marathon Expo booth and select retail stores. The folks at Saucony were particularly great to work with and we are enthusiastic to be a part of the project. Get yours for Marathon Monday!

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Zip This!

Alphabet Arm Gear,New Merch Design | Monday, April 4th, 2011

Our old pal designbot aka “El Cahote” makes it’s triumphant return on this slim-fit, Independent Trading Co., soft as heck hoody. Featuring a covered zipper with a White + Gray imprint on the front and an additional Gray back shoulder imprint to get your gears churning. This promise to move quickie, get you one while you can now.

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