Pedal to the metal

A few months back we wrapped up a new logo design for Joe Wallace Photography. After spending countless hours tweaking the perspective of his Dodge M37 and finessing the shadows to create just the right amount of detail, we wanted to give the same attention and focus to his new office system. You’ll notice we created layers of design elements inspired by passports, luggage tags and other utilitarian materials. We liked the fact that the cards seem to have a voice that suggests Joe is a hard working photographer who get’s it done. Yet, they still maintain an approachable personality and they don’t take themselves too seriously (kind of like Joe, himself).


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