Keeping it O.G.(2)

Partners,Recent Logo Projects | Wednesday, March 30th, 2011

Rather than starting form square one, G2 Technology Group asked us to refresh their brand with a new logo that stayed true to the concept of their original logo. They specified that the mark should represent ever evolving technology as well as suggest the company’s ethos on “Green IT.” It was important to us that the logo to sit comfortably within the realm of technology companies, without the crutches of glossy, beveled, dropshadowed logos that seem to be the latest trend with many of their peers. We proposed a simple, clean type treatment with a modular leaf form the contains a bolt of energy. Did we mention G2 are also collaborators and our chosen technical service providers? We have first hand experience that these peeps know their way around a computer. As their trusted brand consultants, we’re also advising G2 on how to integrate their new brand into their new office space. Stay tuned…


Goin’ Big / Part 01

We recently did a little merchandise testing with a new print technique our homies at Jakprints are perfecting. It’s a process implementing full color, high resolution dye sublimation. So, creating unique, one-off shirts is very simple. As a busy design studio, there are plenty of bits and pieces of ideas or treatments we’ve amassed over the years that haunt us. Even if a client didn’t deem them worthy, this is a fun way to get them a second chance at a little exposure. We have a couple different shirts we’ll share with The Bloggery over the next few weeks. This piece, in particular, features one of the many studio mascots (The Football’r) set against some leftover photo elements from a design installation (Graphic Takeover) we tackled back in ’06. Old school baby!


A Shared Vision

Recent Logo Projects | Wednesday, March 16th, 2011

Whenever we have the bandwidth to do so, we like to give back to worthy causes and support our respective communities. Quite often it takes the form of pro-bono design work. We recently wrapped up a logo project perfectly managed by former intern, John Boilard. But, enough from us, we’ll let the client share some thoughts:

“Alphabet Arm generously provided pro-bono design services for our Roxbury-based volunteer neighborhood group – Highland Vision. Thanks in part for the nifty new logo which was used in flyers and emails, our recent neighborhood planning meeting brought in 4 times as many attendees as expected (a crowd of 60). In contrast – our pre-branding meeting, some six months ago, attracted only 15 drowsy neighbors. This is my second encounter with the team at Alphabet Arm in their skateboard decked conference room. First time was for a for-profit project my design/build company is pursuing (Powahouse).”

– Simon Hare

We couldn’t have said it any better ourselves!


spin it!

Recent Logo Projects | Wednesday, March 9th, 2011
SpinTally is a unique mobile app. created to help people connect and share information about the sports they, their friends and family love to play. With SpinTally, users can create a Team, Player, or League for almost any type of sport. Users can invite or allow others to “Fan” them and leverage the service to easily “push” content and share information via text message, email, Facebook or Twitter to fans and friends who don’t yet have the application.
Alphabet Arm was hired to design a logo for the application. One of the creative challenges was to develop a versatile, sport-inspired logo that was not specific to one sport in particular. We were also asked to incorporate a sense of community and social media into the icon. The end result is a bright, dynamic icon that feels sturdy and engaging. The depth of the graphic beneath the custom rendered S implies a virtual conversation. Go Team!

Good Morning, Indeed

We were enthusiastic to see some of our business card designs among those featured on CBS Sunday Morning. We’ve been long-time fans of the show and it was awesome to see our designs on screen along with the iconic Sunday Morning sun logo. See the video here.

Here are some screenshots…

Check out the highlighted business cards we’ve designed over the years.


Pedal to the metal

A few months back we wrapped up a new logo design for Joe Wallace Photography. After spending countless hours tweaking the perspective of his Dodge M37 and finessing the shadows to create just the right amount of detail, we wanted to give the same attention and focus to his new office system. You’ll notice we created layers of design elements inspired by passports, luggage tags and other utilitarian materials. We liked the fact that the cards seem to have a voice that suggests Joe is a hard working photographer who get’s it done. Yet, they still maintain an approachable personality and they don’t take themselves too seriously (kind of like Joe, himself).


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