Embracing Individuality

Other Work We're Stoked About,Recent Poster Project | Wednesday, February 16th, 2011

If you’re a regular reader of the bloggery, you may know we do quite a bit of design work for BzzAgent and their word-of-mouth marketing clients. From time to time we’re asked to design various projects for their internal use. In this case, as BzzAgent was reassessing their company values, they asked to us to create a piece showcasing each of their affirmations. Although we were quite temped to design an inspirational poster involving a majestic bald eagle, we opted for a expressive typography approach. The project took shape of a poster that could be perforated into six core values for display around the office. Employing a vivid, but limited color palette allowed us to create unity from one statement to the next. The end result is a striking new poster for BzzAgent and it doesn’t hurt that we created a design using multiple arrows and lightning bolts — a win-win in our book.

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