Our Favorite Lounge

Hey, We're Published,Other Work We're Stoked About | Wednesday, February 23rd, 2011

Rockport’s successful series of design books, LogoLounge, has just released their 6 volume. Once again, it is completely gratifying to see our work included among such talented company. With a showcase of 2000 logos and a color scheme featuring magenta, black and gray, what else could you ask for? Buy one.

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Good Call!

Don't Take This Too Seriously,iPhone Cases | Wednesday, February 23rd, 2011

If you are at all familiar with our studio’s work (which seems silly to state if you’re reading our blog), you might recognize one of our beloved mascots, The Design-Bot, aka el Cahote. Over the years, he has appeared on Alphabet Arm merch, marketing materials, ads, and various promotions. He can now be seen on our Art Director’s iPhone case, expertly laser-engraved on bamboo courtesy of Grove. Check out this bad ass Portland based shop and see what they can make for you.

STUDIO DISCLAIMER: THESE EL CAHOTE IPHONE CASES ARE NOT FOR SALE OR AVAILABLE IN THE ALPHABET ARM STORE, SORRY POPS.
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Embracing Individuality

Other Work We're Stoked About,Recent Poster Project | Wednesday, February 16th, 2011

If you’re a regular reader of the bloggery, you may know we do quite a bit of design work for BzzAgent and their word-of-mouth marketing clients. From time to time we’re asked to design various projects for their internal use. In this case, as BzzAgent was reassessing their company values, they asked to us to create a piece showcasing each of their affirmations. Although we were quite temped to design an inspirational poster involving a majestic bald eagle, we opted for a expressive typography approach. The project took shape of a poster that could be perforated into six core values for display around the office. Employing a vivid, but limited color palette allowed us to create unity from one statement to the next. The end result is a striking new poster for BzzAgent and it doesn’t hurt that we created a design using multiple arrows and lightning bolts — a win-win in our book.

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The Show of Poster Prowess

Other Work We're Stoked About,Press | Friday, February 11th, 2011

The Say Something Poster Project concludes it’s epic battle of considered communication and stunning design at the end of this month. Curated by the savvy Jason Stevens, the competition benefits The Home for Little Wanderers. Among an impressive line-up of caregivers, creatives and professors, our very own Art Director was selected as a judge for the contest. The project concludes with a gallery show of the final 25 semi-final posters to be whittled down to the final 10. Should YOU get involved? In a word – Yes.

Location: The Fourth Wall gallery
132 Brookline Avenue Boston MA
Date: February 26th, 2011 – Time: 7:00pm – 11:00pm
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put a lid on it…

Being a design studio who is often hired to design logos + develop identity systems that can fluidly apply to a variety of mediums, it’s always a hoot to use our logo much the same way. To that point, we like hats. Baseball hats in particular. Branded baseball hats to be very specific. Now we finally have our own. You can have your own too! Hit up the store. These will most likely go quickly, so get yours now or forever hold your hat. These are Yupoong Flexfit Wooly Combed Twill Caps available in S-M + L-XL.
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Anatomically Correct

Other Work We're Stoked About,Recent CD Projects | Wednesday, February 2nd, 2011

Adam Levy is a singer-songwriter and guitar player residing in New York. We recently finalized the art direction and design for his latest solo album, The Heart Collector. Adam pretty much left the door wide open for our creative interpretation on his record. We used the lyrics and dark mood of the title track for inspiration which was full of interesting descriptions and metaphors — perfect for creating visuals. Vintage anatomy text books quickly became the device we used to structure a diverse sampling of textures and imagery we associated with the themes of The Heart Collector. Look close and you can even see how we were able to tuck some of Adam’s lyrics and a map of his NYC stomping grounds cover collage itself.

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