Now Hear This!

Art Direction,Recent CD Projects,Recent Logo Projects | Wednesday, January 19th, 2011

Have we mentioned – as a studio – how much we enjoy the process of developing the visual counterpart to music? Well, we do. It’s even more liberating when a client trusts us to do so. Thus was the case with Jason Young and his recording project, heartour. We’ve worked with Jason and his previous band, The Ruse, as well as his debut release of heartour. Part of the reason he has faith in us, is our constant effort to make his albums look as interesting as it sounds. We couldn’t help but be inspired by the album title, Submarine Sounds, and layers of sonic treats he folds into his songs. Adding levels of imagery, both overt and abstract, seems to gives the final package the depth we were hoping to achieve. The type treatment we developed for the cover now serves as the new identity for the project. Dive! Dive!

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