All about the Acronym

We recently re-branded an apparel company who has made their name largely due to the meaning of that very name. If you don’t know what Dilligaf stands for, you probably know someone who does. It’s an acronym that ends with a question. That was one of the visual cues we wanted to address while developing their new logo. Their rabidly loyal fans wear Dilligaf apparel like a shield of honor – you guessed it – visual cue #2. Lastly, we wanted their brand + line to soar above the typical graphic solutions (skulls, gothic type, snakes, dark tones, skulls, splattered blood, skulls, etc.) that seems to dominate their customers’ culture. During our initial meeting, there was a very frank discussion as to whether Alphabet Arm was actually the appropriate studio for this project or not. To their credit, the team at Dilligaf convinced us that we were. We’re happy they were so persistent. They too seem to be happy, which might be why they wrote this kind review on Yelp, “The folks at Alphabet Arm have enabled us to elevate our line to a totally higher level.  They have inspired and amazed us both with their professionalism and their incredible understanding of our product.” TFTKW*

*Thanks For The Kind Words

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Now Hear This!

Art Direction,Recent CD Projects,Recent Logo Projects | Wednesday, January 19th, 2011

Have we mentioned – as a studio – how much we enjoy the process of developing the visual counterpart to music? Well, we do. It’s even more liberating when a client trusts us to do so. Thus was the case with Jason Young and his recording project, heartour. We’ve worked with Jason and his previous band, The Ruse, as well as his debut release of heartour. Part of the reason he has faith in us, is our constant effort to make his albums look as interesting as it sounds. We couldn’t help but be inspired by the album title, Submarine Sounds, and layers of sonic treats he folds into his songs. Adding levels of imagery, both overt and abstract, seems to gives the final package the depth we were hoping to achieve. The type treatment we developed for the cover now serves as the new identity for the project. Dive! Dive!

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“Pahkah” Puffin Spirit Month!

I have to say it – Alphabet Arm is an awesome studio. I have officially decided that Aaron and Ryan are probably the coolest bosses I could have hoped for, and while they primarily focus their daytime lives on kerning type and debating Pantone colors, they also enjoy other interesting activities such as listening to a variety of good music, eating lamb shank (Ryan) and tofu (Aaron), cracking jokes left and right, scaling the walls of tall buildings, and shopping for bidets. This is all very entertaining for me!

But seriously, it’s been about a month at the studio for me, and they are great people to be interning for not only because they are genuine guys, but they kick butt at designing and they provide a great learning environment for me to grow as a young designer. The efficient work pace and high quality of design Alphabet Arm delivers time and time again is positively influential. And so far I am having a blast!

The design tasks I have been given so far include developing concepts for logos, designing business cards, laying our marketing collateral, and prepping files for print. So far I have learned some handy shortcuts, new tools in the programs, and fun terms such as “indicia,” “bug,” “antiquated,” and “lock-up.” Oh Education, how you follow me in even the most entertaining of places!

I am looking forward to my last semester of school and continuing intern duties at Alphabet Arm. I expect to design some fun pieces (already 99% of my projects have been fun), learn more about design, the programs, and myself as a designer. I especially expect to have a great time doing it. I am very lucky to have been given this opportunity and discover design in new ways.

I was asked to think of a spirit animal that would represent me, because  the guys have all thought about their own animal metaphors before. Boneyard offered his suggestion of a puffin because I love orange and yellow, and I believe the puffin aesthetic relates because I am a fairly small person (puffins stand less than a foot tall). Puffins are definitely cool birds because they fly with their awkwardly shaped wings, but they also have the ability to dive into icy depths of salt water with their water-proof black feathers. So these little birds are adventurous, colorful, and have a fun attitude, which describes me! Now the studio is filled with the spirits of a dog, a puffin, a meerkat, and a cat!

Signing off, Amy “Pahkah”

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TypoShirt One

Hey, We're Published | Wednesday, January 5th, 2011

We are psyched to have several designs selected to be published in TypoShirt One. The new design compendium showcases stand out t-shirt designs from around the world and is published by Index book. Also heavily represented is our good friend Chris Piascik of Print Brigade fame. The book features a ton of great work with a really wide range of graphic styles. Check it out.

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