Out of the Vault / Onto the Streets!

Other Work We're Stoked About,Recent Logo Projects | Wednesday, December 29th, 2010

Nothing kicks off a New Year like a new logo! We recently designed the identity for Tape Vault, a one stop, all-in-one hip-hop record label, apparel line, and recording studio. It was suggested by Tape Vault that the new identity be wide reaching and aesthetically in line with some of the vintage logos of yesteryear. Since the company is ever expanding from their roots as an independent label, we thought it was only fitting to represent them as the worldly entrepreneurs that they are. Black and Cyan offer a bold contrast that speaks to the attitude of the brand, but the identity holds it’s own when a one color application as needed. Now that the logo is complete, we are currently hard at work on the office system for the brand.

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Wax Facts

Recent Logo Projects | Wednesday, December 22nd, 2010

Have a look at the brand new logo we designed for the indie label, Lost Wax Records. During the sketching and ideation process, we asked the owner if wax was a reference to vinyl LPs. His answer: “Yes. It’s a dual meaning. About vinyl records, and also about the lost-wax casting process. I see writing music as similar to that process.” So in our minds, it only made sense to create a logo that could reference both sides of the double meaning.

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The Big Give Back

Other Work We're Stoked About | Wednesday, December 22nd, 2010
It’s that holiday time again and the studio continues our tradition of volunteering in the toy room at The Home for Little Wanderers in Boston. It’s one of the small ways Alphabet Arm likes to give back to the great city we inhabit. We were particularly excited to have current, intern rockstars Amy and John (aka Boneyard) join us this year! The Home for Little Wanderers still needs your help, would you like to donate toys or clothing to children in need? See The Home.
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“Twelve Calendar Inserts and a Partridge in a…”

Calendar Insert,Don't Take This Too Seriously | Wednesday, December 15th, 2010
‘Tis the season. The snow is beginning to fall. The stars are shining brightly. But which is this you might ask? We’d like to think the image suggests a likeness to both. As this calendar collection began in January, we kicked it off with some composited images from the Mars HiRISE project. This month, we’ve come full circle with an equally ambiguous and dreamy image. Is it a blustery evening snow shower or blurred photograph of a telescope view? We’ll never say. What we would like to say is that we thoroughly hope you have enjoyed these monthly calendar installments designed by your friends at Alphabet Arm and majestically printed by Flagship Press.
We utilized a spot UV coating on the front of this December calendar. It’s a great way to subtly highlight specific elements within a composition. By using this print technique, one can add a level of information or visual interest without obstructing detailed imagery. Printing on a coated paper stock gives the maximum result of glossy contrast. Similar to the January calendar, we paired the spot UV with the flexibility and precision of 4 color process printing. That said, Happy Winter!
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The Bone Machine is no more.

Alright! It’s about that time. 22 projects, 35 lunches, 4 football breaks, and 12,621 jokes* later, I am hanging up my intern gloves here at Alphabet Arm. In an effort not to gush about how appreciative I am about my time here, I won’t go on about how awesome it was to work with Diego, how Aaron and Ryan were completely willing to help us learn the ropes, or how I feel like this experience has been one that has helped me grow in quite a few ways, both as a person and as a designer. I almost can’t believe how much we were able to fit in during 16 weeks (bobo). Instead, I’d just like to say that I’ve had a fantastic time here at Alphabet Arm, and I’m glad to have been apart of the team. Thanks for everything guys!

– John

*Edit – Ryan just told another joke while I was typing this. 12,622 Jokes to date.

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D-Rock

Team Alphabet Arm, D-Rock is out!
Oh boy, this is it. My internship at Alphabet Arm has come to an end, and man it flew by! But that’s what happens when you’re having a good time – right? I have to say I learned so much during my time here at the studio. From new skills and strategies in design (both conceptual and technical) to even American culture and jokes too (not to mention that I expanded my vocabulary quite a lot). I will definitely miss all the good times we had, like the trips to Food Nation, the Bean Show on lunch, Football breaks, music lessons, and the overall cool vibe of the work environment. Thanks to you guys I’m a little more into the sport, broaden my views in design and you made me love pencils again. I can’t express enough my gratitude for everything I have experienced.
I stand proud to have interned here. Keep rocking it dudes!
Love, Diego
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