The toughest clients in the world

As a design studio, one of the greatest challenges can be designing for yourself. The flip side of that coin is that the process can also be extremely liberating. Being free to explore solutions, finishing options and stock that clients may ultimately shoot down. Such was the case with the new Alphabet Arm business cards.We utilized three separate vendors to complete these bad boys: Letterpress cards (220# Cranes Lettra featuring magenta edging) – Mandate Press / Wrap-around Die-Cut Labels (with metallic ink) – Flagship Press / Custom-tooled arrow hole punch – Hole Punch World / Our loyal army of interns have been champions of assembly! And a special thank you to our friendly neighborhood photog Tony Luong for the killer macro shots!

Play it again Sammy…

Other Work We're Stoked About | Thursday, November 18th, 2010

We recently developed a business card system and postcard set for Sam’s at Louis Boston. If you’re not familiar, Sam’s strikes a balance between the simplicity of an American Diner and the timeless appeal of a classic French Bistro. They proudly feature local product from New England’s farms and artisans. The physical aesthetics of the restaurant’s space are a stunning contrast as well – poured cement, brushed steel and the open floor plan against the picturesque waterfront view. All these attributes influenced the bright, organic, industrial slant we brought to their print system. Pull up a chair and tell Esti + Drew we sent you!


Thinking Outside the Bun…

New Merch Design,Other Work We're Stoked About | Wednesday, November 10th, 2010

It’s always both refreshing and exciting to see a long-standing business with years of success embrace a new way of thinking about their brand’s reach. That couldn’t resonate any truer than our new client, Joe’s Famous Steak & Cheese. Instead of resting on their 40 + years of proudly serving Dudley Square, they have opted to go viral. The initial phase of their marketing efforts is a line of playful, stylish t-shirts. And guess what fortunate design studio they have decided to work with? Go ahead – take a bite!


¡Viva Lucha Cubby!

Not to toot our own tacos, but we have a sweet new piece o’ artwork in the studio we thought we would share. We hired the vinyl wizardry of Bob Shane / Vinyl Countdown to assist us with 40+ inches of lucha love we developed. He labored over the placement and multitude of individual pieces until the 2 color imperfect off-registration was perfect. Bob is the man, interested in seeing some of his other work?


This one is for Rube

Calendar Insert | Wednesday, November 3rd, 2010

Feast your eyes on the November edition of our monthly calendar promotion. Imagine this contraption in motion: spinning whirly gigs, flashing bulbs, shooting steam. But it’s not a pipe dream… amongst the swinging boot, hamster wheel, and various other flim flams is a QR code. Just follow the 3 easy steps below and the QR code will magically take you and your smartphone to an animated contraption in full motion. Fancy huh?
Step 1. Download a free QR reader application to your smartphone.
Step 2. Use the app to scan this QR code on screen.
Step 3. The code automatically takes you to content on the web right on your phone. In this case it’s an animated version of the contraption Alphabet Arm created for November.
What better way than to create a link from your print materials — expertly printed at Flagship Press, of course — to your interactive, online content?

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