Logo tune-up

Recent Logo Projects | Wednesday, October 27th, 2010

Check out the brand spankin’ new logo we just designed for Joe Wallace Photography. Joe is a charmingly off-centered, quirky, fun guy… but he’s still a pro and shoots a hell of a nice photo. We all agreed it makes perfect sense to have his logo be unique and  unexpected in order to compliment his personality.

Joe actually owns and drives a 1957 Dodge M37. In our first meeting we casually through out the idea of the truck itself  being Joe’s new logo. It was sort of a joke at first, but Joe really liked the concept and so did we. One of our favorite qualities of this logo is that it seems to tell a story about Joe Wallace Photography. It suggests a sense of adventure and a roll-your -sleeves-up-and-get-to-work kind of attitude. Not to mention, it’s kind of like driving your logo around town… a thought that we can definitely relate to at the studio.

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