Sign of the times

Art Direction,Recent CD Projects | Wednesday, September 8th, 2010

If you’re a regular reader of our blog, you may have read an entry or two about our old friend Kay Hanley. In fact, we’ve been art directing/designing albums together since 1997. Her latest project, Palmdale is a collaboration with multi-instrumentalist/producer, Linus Of Hollywood. It’s a tour de force of rockin’ pop hooks. How to Be Mean is their second EP. After talking to the band and hearing the rough tracks from the EP, we opted to take a literal approach to the cover and digital booklet. Palmdale is actually named for a city in southern California. Palmdale sounds picturesque, lush and pristine — over time, it may have fallen short of the promise the romantic name portrays. Kay and Linus felt the music should complement both sides of that coin. This photo was taken in California a dozen years ago and seemed like the perfect starting point for the cover. We labored over distressing the image and type and added a warm color palette to mimic the intense heat in the vast concrete landscapes of SoCal.

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