Johnny was a good man…

Recent Logo Projects | Wednesday, August 25th, 2010

Johnny Foresight is a prolific, up and coming DJ, producer, songwriter and engineer. He is a production juggernaut who combines elements of electro, glitch, and hip hop to form a new innovative genre. Johnny asked us to draw inspiration from 90’s video games and masked vigilantes from another dimension. Sounds like fun, right? We definitely enjoyed the low-fi process of hand drawing the expressive, three-dimensional type that would is the visual representation of the epic persona, Johnny Foresight.

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The following poster has been approved for all audiences

Other Work We're Stoked About | Wednesday, August 18th, 2010

The Boston Film Festival contacted us to create the artwork for the poster and program cover for this year’s festival. Now in its 26th year, the BFF is one of the country’s longest running and most recognized celebration of films. As clients, they were great to work with and gave us full creative control. The only requirements for the artwork was to feature Boston and cinema in some way, and of course, no yellow. We wanted to create a poster that was simple, striking and maybe even a little clever. During the brainstorming process, we made 2 lists: icons for Boston and icons for cinema. We basically mixed and matched items from each list until we happened upon this final solution.

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Jerry Gots to Go.

Don't Take This Too Seriously | Friday, August 13th, 2010
Holy guacamole-musk-melons-Batman, eat it with your Nose!
I want to recap my summer internship in full, complete with too many PB & Jerry’s and all the hot and heavy short trips to Foodies for chips and food-snob drinks and do it in style like the hip, skinny jean wearing smuck I’m supposed to be here at Alphabet Arm. But I’m not sure I have the creative juices left to do so.
I would also love to go down in studio history as another intern to leave a sarcastic fair-well about how I learned nothing but how my boss takes his four dollar coffee, but I just ain’t got the heart. I haven’t one negative thing to say about this design studio.
Aaron, Ryan and NickyGee made my summer killer. Spending mostly every Monday thru Friday with these three, I curated a bundle of music and design training camp-worthy knowledge. Now I can feel a little more like a food snob too with my wonderful Trader Joe’s “in” status. (TJ’s if you’re in the know.)
I’m damn proud to say that I played a small role in this studio. Besides being the coolest people I know with great taste in music, Aaron, Ryan and Nicky are the nicest, funniest, most ethical, well-mannered people I know. It’s an honor and a pleasure to have been associated with such knowledgeable & polite folks for the summer. Being invited to their annual summer Birdbath Invitational cookout meant more to me than they probably know. (Although Chris, you didn’t have to take it out on my finger, that shiz was swollen for about a week after that pigskin catch – sheesh!)
I’m going to miss being called Jerry, and shocking everyone with my lunchtime genius food inventions and justifying random ketchup usage. I’ve taken a lot from this internship including a ton of Alphabet Arm stickers that I’m going to continue sticking on street corners wherever I go like a punk rock mofo they taught me to be.
Thanks Guys, you’re all alright.
Jerry
www.jeremiahlouf.com
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Ride the Branded Stallion.

Other Work We're Stoked About | Wednesday, August 11th, 2010

We have had the distinct pleasure of working on a number of projects with the lovely and talented Sarah Borges and her band The Broken Singles. It’s a pleasure, because Sarah embraces the collaborative design process and fully appreciates that we are always looking out for her and her band’s best interest. We’ve consciously established a number of consistent design elements (their logo, typography standards, reoccurring patterns + textures) between all of the band’s releases. Within those standards, we like to vary usage as much as possible and keep the band’s look evolving and their imagery fresh. This live DVD was filmed at a club in Michigan called The Livery. A 100 year prior to it’s current club status, it was a horse stable, hence the branded stallion on the cover! Ride on!

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Proud as a…

On quite a few occasions we have discussed the idea of having a studio pet. The obvious choices have been proposed: dalmatian, guinea pig, canary or possibly a turtle named Gary. None of those options were colorful enough for a design studio. So…a peacock seemed like a perfect solution. Part of the inspiration for this month’s design comes from the artwork of fruit crate labels produced in the mid 1950s. We respond to the bold and vivid aesthetic of these classic American labels. As we got deeper into the design process, we proposed the idea of treating Hank (the peacock) as a die-cut to add some dimension to the calendar. Watch where you step.

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Tables for Ladies: NickyGee™ Signing off.

Wow…did this summer fly by or what? I remember my first day here at Alphabet Arm, I was nervous as ever. The guys made me feel like I was apart of the design family in no time. This internship at Alphabet Arm has had a big impact on my life. My perspective on design has strengthened. Even in the first couple weeks I learned more than I thought I would. I am so thankful for Aaron and Ryan to give me the opportunity to intern for them. Being able to experience how a design studio works and actually take on projects for clients was awesome for me to be apart of. Being able to use my photography skills this summer was a big plus. The quality and attention to detail throughout my images look stronger and well-polished. What I will be taking away from Alphabet Arm are my newly improved prepping designs for print skills, my newly installed logo generating techniques, my expertise at designing albums, and many more.
I’m going to miss all the laughs and lunch breaks that made everyday such a fun atmosphere to be apart of. I will miss our breaks to watch Dr. Steve Brule inform us with his rules(…For Your Health), myself and Ryan’s deep conversations on what should have not been changed in the special edition versions of Star Wars Episodes 1-3, Jerry and his usage of ketchup, Aaron’s quick statements about how close of a relationship twitter and I should have, and many many many more. Even though I was quite known to space out during conversations and eventually enter my way back in by thinking I knew what they were talking about (yeah…fail on my part), I was always prone to have funny jokes make about me. Getting to work along side intern #2, JerryChant, was the best. We’ve become great friends through this experience and I know that we’ll definitely stay in touch, life after Alphabet Arm.
“Note to self lessons” and goals accomplished here:
1. Apple + y (in illustrator) = very, very, VERY important when designing.
2. Open files FROM the application, DO NOT drag files to icon. CAUTION: will cause computer to take a while to load and Aaron will make fun of you.
3. Become a mastered Sushee-lady…check.
4. Pencil sharpeners must always work effectively.
5. Add more key commands to my memory…check.
6. Rubber Bands create excellent and efficient weapons on defeating enormous flies.
7. Do not leave the table when eating lunch because your food could be tampered with.
8. Take a picture of Ryan without him knowing…CHECK! (See below)
So my fall semester starts early for me and I’m heading down south to Ringling soon. If anyone wants to stay in touch feel free to email me at ngavrilles@gmail.com
Stay fancy Alphabet Arm fans,
-Nicole / cargocollective.com/nicolegavrilles
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Lucky Who? Lucky you!

Art Direction,Recent CD Projects | Wednesday, August 4th, 2010

David Lockwood’s new LP, titled “Lucky Me”, stirred up a lot of ideas about traditions based around luck. In the end, we came to the conclusion of using a lucky rabbit’s foot. It took Aaron on an adventure to actually find an actual rabbit’s foot. He got lucky while stumbling into a wig shop. Why a wig shop? Well, Newbury Comics didn’t have any, of course. We took the rabbit’s foot idea into our own hands by setting up our own photoshoot. We ended up photographing David holding the rabbit’s foot. The idea was to create a warm, emotive image that portrayed luck. We applied textures to make it look old and worn, giving the viewer the feeling of an antique photograph. The final cover has a rich, tactile quality of that relates directly to David’s music.

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