Pull Up a Chair.

Recent Logo Projects | Wednesday, July 28th, 2010
New England Lifestyles Management (a division of one of our loyal clients, the Ferree Group, Inc.) is an all inclusive, concierge level service that delivers across-the-board home services to their client’s doorstep. New England Lifestyles Management will sit down and draw up a customized suite of services to ensure that all their client’s needs are covered throughout the year. As the logo designers, we felt the brand should resonate with accessibility, top-notch service, trust and sense of ease that you have finally found a lifestyles management company you can completely depend upon. Go ahead, sit back and relax.

Apparently…Design Matters (but we knew that).

Rockport Publishers have done it again, another stellar collection of inspired design samples. This go-round, they contacted Alphabet Arm to include our Sample Paks + promotional materials as a case study for the book. Pretty fancy – right? They interviewed us and everything, and wouldn’t you know it, we came off sounding real, real smart! Pick up a copy for yourself here.


Coming to a Library Near You

Hey, We're Published | Wednesday, July 14th, 2010

We are quite excited to report we have several pieces featured in a new book published by Collins Design. The New Big Book of Layouts includes an in-depth case study with our commentary for the BzzGuide we designed for The Other White Meat. We’re always happy to see design books that include some behind-the-scenes content on the design process, rather than just pretty pictures. Other print work by Alphabet Arm featured in the book include: Storyville BzzGuide, Sol Beer BzzGuideBzzAgent  Overview BookAlphabet Arm and Jakprints promos and the Go GaGa Marketing Brochure. The book is filled with tons of great work and we are honored to be a part of such an outstanding sampling of designers.


Did you know July is “National Sweatshirt Month?”

Calendar Insert | Wednesday, July 7th, 2010

One of the primary objectives of Alphabet Arm is to achieve authenticity within our work. What can we say – we appreciate realism. As well versed as we are in Photoshop’s tools & trickery, we always prefer to “do the real thing” whenever possible. The idea of designing and screen-printing a shirt came up early in the calendar brainstorming process. Sure, we could have cheated it but it seemed like a great opportunity to share a different side of our studio process. We called on some valued colleagues to assist us with the vision. Like Alphabet Arm and Flagship Press, both Liz Linder Photography and Mammoth Printshop value the process of working closely with their clients and place a very high value on customer service. We all tend to treat our clients the way we would want to be treated. Once we were done designing the calendar & sweatshirt, we flew the files over to Mammoth, two weeks later we had “product” in hand. Liz Linder came by the next day for the photo shoot and we were ready for Flagship’s top notch print production! Go Team!


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