Jerry Jerry Jerry Jerry!

Other Work We're Stoked About | Wednesday, May 26th, 2010

JerryChant, JDOT aka Jeremiah J. Louf here. I’m one of two new, true blue interns at Alphabet Arm. Much like the little bee girl in the “No Rain” video, I seem to have found a place where I’m surrounded by others that share a passion for wearing tight yellow and black striped spandex and costume wings. Alright, alright, I mean a place full of skinny jeans & plaid button ups (not button downs, I’m an optimist) deep fried tofu, PB & ME (J.), and music. Oh right, they mentioned something about graphic design.

Currently I’m a pupil, often trapped on the 9th floor of the Tower Building at Mass College of Art down on Huntington studying design. It’s a fantastic place that comes complete with everything you need to make anything in the world and everyone you’ll ever need to teach you how to do it. Many people there will also give hugs and cookies when needed during the grueling end of semester reviews.

I hopped on the noodle train here at Alphabet Arm last week and the guys treating me more than well. As is the great smelling hand soap in the restroom on the 3rd floor of a gorgeous building in the South End surrounded by restaurants that I can’t afford to eat at. The vibe here is killer, eat your heart out Guitar Center (yeah, I worked there). I’m extremely excited to dig my hands into some projects this summer and try not to make too much of a mess of things.

All of my tattoos are blue, I write and record music as much as I can, and I only listen to hip hop, Black Metal, and Blues. Shoot me over an email to bicker with me about drop shadows, or better yet, write me snail mail!

Jeremiah@AlphabetArm.com
500 Harrison Avenue {3R} Boston MA 02118 Attn: JerrryChant

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Signs of a Feather

Other Work We're Stoked About | Wednesday, May 19th, 2010

When we complete an identity project and let a new logo out into the wild, we are normally both parts excited and somewhat protective. We like to work closely with our clients so their branding + messaging is cohesive across all platforms. As satisfying as it is to see our logos used consistently any one of many applications (websites, in advertising, as Facebook and Twitter profile images), nothing beats a lovely, crafted, dimensional store front sign. Such is the case with the swanky, hippie-chic women’s boutique, Flock. We worked closely with the boutique’s owner as well as a sign maker to propose the most engaging brand solution. The sign sets the tone for the apparel and accessories found within. You should fly in sometime.

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Bianca Signing Out

Other Work We're Stoked About | Wednesday, May 19th, 2010
I made it through the winter months and I’m in the clear for spring, no rats in my bed this time around, but I’m sure my nickname R.Q (Rat Queen) will forever stick here at Alphabet Arm. My internship for the past 4 months at Alphabet Arm Design had a significant impact in my life. The boys opened my eyes and ears to so many things that I feel like I was living in the dark before interning here. School and classes can only teach someone so much, but its truly this experience that has taught me the most so far in my design life.
Some things that I wish I was leaving with: an undying love for coffee, a logo design that is done faster than Ryan can, meeting Soledad, knowing the right typeface to use right away without opening linotype, seeing June’s calendar, a complete understanding of Twitter and the pristine knowledge of key commands Aaron has.
Haaa, honestly no complaints, I’m going to miss Alphabet Arm and all the good company, the laughs and stories I got to share every day here. On to my next adventure! As I graduate in just one week I will be getting ready to bike from Boston to San Francisco bringing everything that I’ve learned with me and seeing where the road takes me. My friend and I are going on this trip to raise money for Autism and celebrate the end of our college careers. Follow us along the road www.crosscountryforautism.tumblr.com and get in touch if there is any advise, job offers in states that I’m pedaling through, warm showers you know of along our route, or support you would like to share bpettinicchi@gmail.com.
This is Rat Queen signing out
P.S. As you can see even after spending all this time in an award winning design studio, my love for cheesy Photoshoping will never die*
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Let us set the record straight

Calendar Insert | Wednesday, May 12th, 2010

Isn’t there something completely satisfying about a vinyl record? One with a sleeve and full-size artwork and even the subtle imperfections from being touched by human hands. Now don’t get us wrong, we’re all for the convenience and portability of digital music, but we’ll always have a soft spot in out heart for records. Flagship Press helped us out with an amazing print job on the May edition of our calendar. Double hits of white and the fluorescent Pantone 805 printed on the ultra-dark Black Kromekote make the label visually pop off the paper. And for the added touch of reality, we’ve used a contrasting dull spot varnish to define the ridges in the record. Did we mention we had them actually drill the center hole?

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It All Adds Up

Recent Logo Projects | Wednesday, May 5th, 2010

Although we get plenty of chances to design robots and monsters, we also embrace the opportunity to design an identity with a more formal, classic aesthetic. We wanted the new logo to represent Lindsay CPA LLC as well-respected and established, but without looking stodgy. The solution was a simple and beautiful Baskerville “L” with an accompanying laurel branch to signify excellence. And for an extra punch, the printed materials will utilize a metallic silver spot color.

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