We have an Idea(Paint)!

Other Work We're Stoked About | Friday, April 30th, 2010

Ideas happen everywhere, and IdeaPaint is the perfect creative solution to turn almost any surface into a useful and interactive workspace.
Marcus from IdeaPaint recently can by to assist us in painting our conference table with IdeaPaint PRO to create a unique space to engage our clients, and improve our team collaboration.
We are excited about using this table in a totally new way, and equally excited about doing away with the mounds of index cards we typically use at each meeting. So now instead of killing more trees, Alphabet Arm has an Earth-friendly workspace that allows us to work together in a dynamic, evolving way. When they’re done with a brainstorming sessions or a wire-frame design, they just snap a photo and store the notes digitally. Eureka.

Our friends at Amory Group + Plus1TV came along to film the installation. Enjoy!

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The New Old City

Recent Logo Projects | Wednesday, April 28th, 2010

We just wrapped up a new logo for Old City Restoration Company based in Williamsport, PA. You could say this one was in our wheel-house and it proved to be a fun process and great new client. From the start, we knew that we wanted the cornerstone of the new logo to be historical typography indicative of early 2oth century American design. We experimented with mixing several decorative typefaces and fancy ornaments, but in the end, a more restrained approach won out. We also wanted to reference the buildings that they specialize in and ended up illustrating a number of their finished projects. We’re currently working on some letterpress business cards and we’ll soon be illuminating the company vehicle with the new logo.

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Bringing Down the Hammer

Recent Logo Projects | Wednesday, April 21st, 2010

Friends of the studio, Joy and Jeff Shranghamer are creators of the non-profit organization, The Hammer Fund. The focus of the group is to raise awareness and funds to benefit the Crohn’s and Colitis Foundation of America. With such a noble cause, we were more than happy to help them out with a new logo they could be proud of. We designed the new identity to represent the strength and resolve of those people afflicted with Crohn’s. There’s also a new website on the way (rumors of sweet branded buttons and t-shirts as well, hope we get our hands on some!) for The Hammer Fund, but for now, click here for details.

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April: Hidden Messages

Sure, we’ll admit we’re slaves to our computers and fancy-pants design applications, but we consider them just another tool we use within our creative process. Back in the early stages of our collective careers, a number of us cut our teeth using pencils, Letraset, transparencies, and copy machines. We genuinely enjoy the process of rolling up our sleeves and getting our hands dirty in honor of creating honest design. It allows us to feel less confined by perfect alignment and precise registration and actually embrace all the imperfect little characteristics that often occur. Not to mention that we really dig apes, cats and old school hip hop. Given that, we decided to put our spin on an advent calendar and offer some thoughts or activities to make each day of April a little more fun. By printing all the type as an offline, tinted varnish utilizing Pantone 8340 (10% to be precise), we achieved a slightly “hidden message” vibe to the piece.

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Mona Out!

Don't Take This Too Seriously | Friday, April 16th, 2010

Eeeeem… (I say that a lot, and have been teased endlessly), bye bye time for me. I don’t feel quite ready to leave.

Just had déjà vu about writing this entry, I guess it means it’s meant to happen. It’s been awful here (not really). The guys are great, I was happy to walk into Alphabet Arm everyday and see what the day had in store for me. I want to say that I’ve never met nicer, and more talented people than this team. Mr. Tofurky you’re the man! Ryan, Ira and Chris, thank you guys for everything. You taught me more than I’ve learned in my last 4 years of college. I’m going to miss you guys a lot! I wonder if you’ll miss my Spanish accent? Time for me to go and look for some jobs and keep doing what I love to do.

I’m a dream machine! Hakuna matata. Mona

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Guilty by Association: Update

Events | Wednesday, April 14th, 2010

As promised in a previous posting, here are some images from Guilty by Association, our recent gallery show with Chris Piascik. A big thanks to everyone who attended the opening and gallery talk at the Silpe Gallery, Hartford Art School. Our pal, Jamie Murrett did us a favor and provided photography. Have a look:

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Brought to you by the letter A

Recent Logo Projects | Wednesday, April 7th, 2010

The A is for Amory Group. The founder, Tim Linberg is a long-time friend of Alphabet Arm. You could call them experts in the field of  Strategic Social Marketing. Consequently, the logo needed to have a strong presence for all of the various sizes and formats of the many social media outlets. Our goal was to create a simple, striking mark with plenty of flexibility. The role of color, in this case, was to help differentiate Amory Group’s voice from the multitude of other companies vying for attention.

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