The Outlook is Positive.

Recent Logo Projects | Wednesday, March 31st, 2010

Alphabet Arm was contacted by the CEO & Publisher and President & Editor-in-Chief of Consequence of Sound (CoS) to brand their festival section, Festival Outlook. CoS is an online music publication devoted to the ever growing worldwide music scene. Since its inception in 2007, CoS has reported on all of music’s breaking news, in addition to hyping new artists and cracking highly anticipated lineups for music festivals across the globe.

In this instance, simple and eye-catching felt like the most appropriate direction. As far as the logo’s illustration, we opted to keep it somewhat literal, ahoy matey!
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Running of the Blogs

Hello there, over the last week or so our work has been mentioned, recommended and we’ve even penned a guest blog post ourselves. We thought we’d make it easy for you and compile them here:

Daily Grommet

ÜberGeekGirl

Greenhorn Connect

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A Literary Magazine For Your Ears

The Drum is a new online literary magazine. They publish short fiction, essays, and author interviews in audio form. Here is the age old project description: honor the history and create classic look, while evoking a modern sensibility. Although literature can be serious business, we wanted the mark to convey The Drum as approachable and unpretentious. A unique, decidedly modern interpretation on graphic elements typical of vintage book design gives this identity a voice of contemporary sophistication. We also did a business card design and the lovely bright white Via felt textured paper does a great job of echoing that point.

What seemed like a really fun and interesting identity project turned out to be just that. It’s nice to know our client also enjoyed the process. Henriette, the magazine’s editor had this to say:

Alphabet Arm did a wonderful job of explaining the logic behind the team’s decisions as they created my logo through various drafts. It was clear that every element they put into the design came out of considerable thought—about how the logo would work in different environments or media…. The whole process was very smooth, efficient, and quite fascinating. I ended up with a logo I really like and that people really respond to.”

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March: Fasten Your Seat Belts

Calendar Insert,Other Work We're Stoked About | Wednesday, March 17th, 2010

If you hadn’t guessed, we’re huge fans of vintage comics and the campy look of old B-movies. Our March calendar takes the old adage about March weather: In like a lion, out like a lamb and gives it a fresh new take. Finally a project where we can illustrate some boss muscle cars. Zipatone dots and out of register printing on French Paper’s newsprint cover stock gives the piece a truly authentic feel. Flagship Press hooked us up with a killer print job of 2 colors overprinting to create a third. You can get your hands on a subscription to the entire set of calendars here.

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Open Office Hours 2.0: High Speed – Brand Audit

Events | Wednesday, March 10th, 2010

Is your brand lacking inspiration or languishing in a “we’ll try and tackle that tomorrow” strategy?
Does your in-house creative get handled by the Accounts Receivable department?
Is the tag line on your web site different than that on your business card?
Are you unsure if your messaging is highlighting your capabilities or targeting your ideal clients?

Gather your branded materials, business cards, sales collateral, website screen-shots and schedule a get together with us for some objective feedback and strategic advice on how to fine tune your brand.
We have nine years of experience working with start-ups and entrepreneurs. Our studio is known for developing thought provoking identities that help our clients appear focused, established and as innovators within their industries. These identities can then serve as the groundwork for an entire brand—from an office system and website to marketing materials and campaigns.

Contact us at: 617-451-9990 or info at alphabetarm.com to schedule your complimentary 15 minute time slot.

Event Date: Tue, 03/30/2010 – 9:30am – 11:30am
Location: Alphabet Arm 500 Harrison Avenue, 3R Boston, MA 02118

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Guilty by Association

Events | Wednesday, March 10th, 2010

{Facebook event page}

We are quite excited to announce that we will be having a gallery show along with fellow Alphabet Arm’r Chris Piascik at Silpe Gallery located at the Hartford Art School. The show will feature a broad selection of our design work as well as art pieces. Come one, Come all!

Here’s the details:
Opening: April 6th 6:30PM – 9:00PM
Show Duration: April 4 – 8
Gallery Talk: 7:00PM
Gallery Hours: Monday – Friday 9:00AM – 4:30PM, weekends by appointment
Sponsored by: CADC and the Hartford Art School VCD Department

Silpe Gallery, Hartford Art School
University of Hartford
200 Bloomfield Avenue
West Hartford, CT 06117

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Sounds We’re Digging: Chris v.10

Sounds We're Digging | Tuesday, March 9th, 2010

Surfer Blood – Astro Coast

Charlotte Gainsbourg – IRM

Broken Bells – S.T.

David Bazan – Curse Your Branches

Miles Benjamin Anthony Robinson – S.T.

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AhhtPowa!

Hey, We're Published | Tuesday, March 9th, 2010

We just got our hands on a new business card book published in China and wanted to share it with you. They included quite a bit of our work which was quite flattering. Here are some examples:









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Q & A: Desert Island Fonts

Design Answers | Monday, March 8th, 2010

You’ve all played that game: “If you were stuck on a desert island, what’s the one _______ that you would take?” As designers, we’ve occasionally been asked which is our favorite typeface. It’s not easy for us to pick just one, especially since one font never works for all scenarios, but in this case we limited ourselves to one font that we enjoy using more than others. Here they are, in alphabetical order:

Gill Sans specimen

Gill Sans

Ira

Sure, it’s a quirky face, but it’s kind of like your eccentric older uncle: he’s been around for a while, done some interesting stuff, has tons of great stories and is just a bit off. It doesn’t matter, though, because everyone likes him anyways. Gills Sans is just like that, with its humanist shapes and the occasional character that just seems, well, different. But taken as a whole, it immediately lends its own subtle traits to your copy. It’s a modern face that’s not cold or off-putting in the least. In fact, I’d say that it’s a very personable typeface indeed.

Knockout specimen

Knockout

Ryan

Inspired by the tradition of classic letterpress printing of posters, broadsides, signage and advertising, Knockout is deeply rooted in Americana. It’s blocky and extended, thin and condensed, its full of character and each of the 32 weights has its own unique voice. It’s barbecue, it’s Johnny Cash; it’s a bit peculiar and imperfect and I like it that way.

Thesis specimen

Thesis

Chris

We are family—I got all my sisters with me! We are family—Get up ev’rybody and sing! Oh… sorry. Thesis just makes me want to sing sometimes. Thesis is what you call a “Super Family.” It features a stellar serif typeface, sans-serif typeface and a mixed typeface. Overall this family has a warm, humanist feel with a corporate leaning. When working with a lot of copy it’s incredibly useful to have the broad diversity Thesis offers. What’s better than a sans and serif font that are made to work together?

Trade Gothic specimen

Trade Gothic

Aaron

“T.G.” and I have been friends for about a dozen years now. Even if we don’t see one another for a stretch of time, he’s always welcoming and it seems we can pick up right where we left off. He comes from a great, hardworking family (I think his Dad makes suitcases or something). Of all my friends, I wouldn’t say he’s the most adventurous. He’s not really into excessive heights or extreme sports and generally plays it safe. There was one time on a field trip, he did get in trouble talking trash about Frutiger, it was kind of hilarious. T.G. just one of those dependable types that will always be there when you need them and typically handles himself with an understated grace.

Those are our favorite typefaces. What are yours?

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Get Your Wiggle On!

Recent Logo Projects | Wednesday, March 3rd, 2010

Our friends at Zero Age Media hired us to develop an identity for Wiggle Nation — a social network dedicated to the discovery and promotion of new and emerging kids’ music. This project was a bit tricky because it needed to portray kids’ music while appealing to parents. We settled on a playful, hand-rendered type treatment anchored by a bold sans-serif typeface.

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