Q & A: Ask Us Your Branding and Design Questions

Q&A: Ask and we shall answer
Whenever we start working with a new client, there’s always a period of learning—for both parties. As the design studio, we need to learn about the client, their business, and their audience. The client also tends to have a lot of questions for us, specifically about the design process and how we do what we do, as well as general design and branding questions. In the interests of helping to figure out the often confusing world of design, we thought that we’d pull back the curtain a bit and let you into our world.
That’s where you, our loyal Bloggery readers, friends, and compatriots come into the mix: what have you always wanted to know about branding or design in general? Some questions might be: Where should you start the branding process? How do you work with an established identity? How does a logo become a brand? Can a logo have a glow and a drop shadow? Anything in that ballpark is fair game, and we plan on making this a reoccurring series, so if you have a question, don’t be shy. Feel free to leave a comment below, and let us know what’s on your mind.
Of course, you can always e-mail us with your questions: info@alphabetarm.com.
And we’ll also field questions via Twitter here: @alphabetarm
As far as the answers to all of your non-design related questions:
A) Celery
B) We’ll never tell
C) Blue, no yellow