Q & A: Ask Us Your Branding and Design Questions

Design Answers | Tuesday, February 23rd, 2010

Q&A: Ask and we shall answer
Whenever we start working with a new client, there’s always a period of learning—for both parties. As the design studio, we need to learn about the client, their business, and their audience. The client also tends to have a lot of questions for us, specifically about the design process and how we do what we do, as well as general design and branding questions. In the interests of helping to figure out the often confusing world of design, we thought that we’d pull back the curtain a bit and let you into our world.

That’s where you, our loyal Bloggery readers, friends, and compatriots come into the mix: what have you always wanted to know about branding or design in general? Some questions might be: Where should you start the branding process? How do you work with an established identity? How does a logo become a brand? Can a logo have a glow and a drop shadow? Anything in that ballpark is fair game, and we plan on making this a reoccurring series, so if you have a question, don’t be shy. Feel free to leave a comment below, and let us know what’s on your mind.

Of course, you can always e-mail us with your questions: info@alphabetarm.com.

And we’ll also field questions via Twitter here: @alphabetarm

As far as the answers to all of your non-design related questions:

A) Celery
B) We’ll never tell
C) Blue, no yellow

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Cardious De Business

Hey, We're Published | Wednesday, February 17th, 2010

The Best of Business Card Design 9 (Rockport) was complied by Rule29 and they state the following: “The book features an innovative collection of the most current and best work by top designers worldwide. The “go-to” sourcebook for business card design inspiration, this volume contains pages packed with business cards, showing front, back, and special elements and materials. This unrivaled resource is sought by professional designers, corporate executives, and in-house marketing departments as an essential identity and branding tool.” Wow, and the fact they selected a number of our client’s designs as well as our studio business cards is quite an honor. Grab your copy here.

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Site Update: Winter Projects

Don't Take This Too Seriously | Wednesday, February 10th, 2010

We know that regular readers of The Bloggery are exceptionally intelligent people who are always up to date on the most current news. However, should somebody stumble across this blog while looking for design goodness, we feel it is our duty to let them know that we have updated our portfolio site with new projects. Fresh for winter oh-ten.

In addition to the usual new Featured projects, you may notice other new work and more projects throughout the site. Check it out here.
Winter featured projects

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Masters of the Logoverse

Hey, We're Published | Friday, February 5th, 2010

Masters Degree, Master Robin, Grand Master Flash, Masters of the Universe…finally we feel worthy to add our studio name to that impressive list. The Logolounge – Master Library Vol.1 book was just released and we’re proud to announce they’ve included seven of our client’s logo designs! We are always stoked to have our work included in any volume of Logolounge, but the Master Library series feels extra special! Get your own copy here.

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February, The Saga Continues

Calendar Insert,Other Work We're Stoked About | Wednesday, February 3rd, 2010

Well, it’s a new month—so you know what that means! It’s time for our newest addition to the Alphabet Arm / Flagship Press 2010 calendar. February features a blind-emboss matched with opaque white ink on the stunning Curious metallic silver stock.

The name February comes from the Latin word “februum,” which translates to purification. After the densely-layered imagery we created for January we wanted to make something stark and elegant to purify our “design” palettes—if you will. As a studio we obsess over typography and we certainly enjoyed creating this strictly-typographic composition. Did you know that February doesn’t always have a full moon? This year it ends with one!

Interested in ordering one? We have both subscriptions and single month pieces available on our BigCartel store.

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Stick to the Plan(ner)!

Recent Logo Projects | Tuesday, February 2nd, 2010

Events on a Mission is a New York based event planning service. What makes them so unique is that they incorporate charitable giving within an event. From intimate, private parties, to formal, ballroom galas, Events on a Mission allows their clients to relax and leave all the planning to them, while giving to a cause that is near and dear to their client’s hearts.
The logo itself was inspired by the owner’s innovative approach to business. In a market that is inundated with competition, she thought (and we always agree) that the logo should stand apart from what’s commonly used within the industry. We split the different between a formal affair and an assertive mission stamp. It’s buttoned up enough to appeal to her female demographic, while not alienating the dudes. Party on people—and feel good about it!

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