Better than the hunky fireman version

Calendar Insert,Other Work We're Stoked About | Wednesday, January 27th, 2010

In order to start the year off on the right foot, we’ve teamed up with Flagship Press to create a unique, fine-art inspired calendar. The coolest aspect is that each month will feature radically different artwork and printing techniques. Each month will serve as a handy guide to different print processes and paper stocks, as well as ample eye-candy. The calendar comes with an all-in-one easel/envelope. When you are done viewing a particular month, you can store it in the envelope for later reference.

As we kick off the new year, we can’t help but to look even further forward to what lies ahead for humanity. The other source of inspiration for January is a collection of satellite photos being released by High Resolution Imaging Science Experiment (HiRISE), capturing the surface of Mars. Simultaneously familiar and alien, these images sparked our creative fires and our imaginations; leading us to wonder what marvelous technologies the future will bring. After all, we’re also still waiting for our very own flying DeLoreans.

January’s calendar was printed on 12 pt. Nordic cover stock, with process inks. Additionally, it was printed with both matte and UV gloss varnishes to give extra contrast between the dull and shiny surfaces.

We’re offering the calendar for sale on our store. You can get it both as a yearly subscription, or just your favorite month. Take a look here.


Sounds We’re Digging: Ryan v.6

Sounds We're Digging | Wednesday, January 27th, 2010

Lucero – 1372 Overton Park

Fela Kuti – Best of the Black President

Mean Jeans – Are You Serious

Fat Wreck Chords – Wrecktrospective

Vampire Weekend – Contra


New Intern 2.0 -Bianca

Don't Take This Too Seriously | Wednesday, January 27th, 2010

It’s true: there are two of us. I am also a new intern at Alphabet Arm and a full-time student at the New England School of Art and Design at Suffolk University. I have ventured down this long road to make it to where I am sitting right now, in my cute office on the 3rd Floor in a hipped out building in the South End. Although I may have doubted myself at times, I’m happy to say that I will be graduating in May with a BFA in Graphic Design.

Alphabet Arm seems to be the perfect cup of tea—or coffee depending on the amount of sleep from the night before—for me. After I graduate, I want to be in the print design field and work with a small group of people who share the same creative goals as myself. Seriously this couldn’t have been a more perfect place for me to intern, with comfy clothes, logo projects, music, sweet treats, sticker cutting and of course great company. Love it. All four guys are great. Aaron’s height makes him move like a gazelle and it scares me at times. Ryan will someday get a dog, have to pick up its poop and probably email me about it. Ira is the smiliest person I have ever met, and Chris seems to share a love of purple with me. All in all, I am more than content here.

The guys have pretty much convinced me to adopt a cat, despite my allergies and dislike of the seemingly cute creatures. I have an issue of waking up in the middle of the night with a nice Charles River rat chilling on my pillow next to me (yes alive and yes I did freak out). So the question they seem to keep asking is, “Really, why don’t you just get a cat?” Cat allergies versus bed rats. What’s a girl to do? I am on my way tomorrow to go adopt one!

-Bianca Pettinicchi

Email me with ideas for cat names, or any other trick to keeps rats out of a bed:

And I am becoming savvy with this thing called twitter :)


New Intern: Mona

Don't Take This Too Seriously | Wednesday, January 20th, 2010

Mona the intern
I have come to the realization that I’m not sure of many things in life. The one thing I am certain about, is that I want to design. I have a deep passion for it, it’s a feeling that is hard to explain. When I am immersed in a world of art and design. I feel comfortable and happy I am certain this is where I need to be. My name is Maria del Carmen Perez people call me Mona. I’m from Ecuador, a small and beautiful country in South America (you should come and visit!). Considering I go to school in Boston—specifically New England School of Art & Design—having a fear of flying is rather inconvenient. I obviously need to fly a lot. More importantly, I really do love traveling.

Regarding my passion for design: it can be very challenging to relate to my friends who don’t share the same obsession. 99% of my friends have no idea about the design world, so this must mean I need new friends (clearly, my social life is not a priority). Dear friends, if you read this don’t get mad! I love you. Now that you know this about me, and you know Alphabet Arm, don’t you agree it’s the perfect place for me to intern? The team here is awesome. Its only been a week and I already have learned some amazing things. For example: Chris suffers from a crippling addiction to potato chips. Ryan’s grandma is apparently better at technology than he is. Ira has a tendency to use weird passwords on the computers and Aaron eats something called Tofurky. Hopefully, by the end of my internship I’m not a veggie. To be honest though, that Tofurky sandwich looked pretty delicious!

Seriously though, I have already learned a lot. I’m very excited to be here. I’ve had the opportunity to help prep logo files for a couple new books (publishers based in China and Barcelona) that have requested to include Alphabet Arm’s work in them. I may have even renamed one of the books! I’ll confirm that later. I’m currently flowing in new content for a marketing brochure, helping the team with a monthly mailing and about to work on my first logo project.

Hit me with any questions or just say Hola:

Don’t forget to follow us on twitter at I will be posting frequently, so follow us if you want to keep tabs on what everbody is working on.


Sounds We’re Digging: Aaron v.5

Sounds We're Digging | Wednesday, January 20th, 2010

    Sounds We’re Digging: Ira v.9

    Sounds We're Digging | Wednesday, January 20th, 2010

    We Were Promised Jetpacks – These Four Walls
    Three Inches of Blood – Here Waits Thy Doom
    Naked Raygun – What Poor Gods We Do Make
    • Fugazi – everything on
    Melvins – Stoner Witch


    Testing, Testing… 1… 2… 3

    Before + After,Recent Logo Projects | Wednesday, January 13th, 2010

    ProctorCam is a virtual proctoring service offered to test takers and organizations that administers tests online. We were recently approached by the CEO to update their brand. The prior logo felt a bit too obvious, dated and fluorescent in our opinion. Staying true to our logo process, our goal was to keep things simple but present ProctorCam with a more sophisticated identity. The new icon within the lock-up stands on it’s own and reads initially as a “P” until the color break reveals a seamlessly integrated “C.” We presented quite a few color options once the basic composition of the logo was approved. Getting buy-in to veer away from the old color scheme proved to be the biggest stumbling block, all credit to our client for trusting us enough to make the leap. The new logo feels more legitimate, trustworthy, and a lot less web 2.0.


    To Dye For!

    Contests | Wednesday, January 6th, 2010

    Happy 2010 people! To continue the tradition of giving back we’re going to give away a very exclusive Alphabet Arm x Jakprints all-over print shirt. Our friends at Jakprints asked us to design a fun, dually-branded shirt to test out their dye-sublimation process. There are only about a half dozen of these in existence! This one has been hanging in our merch closet since we got back from the Monolith Festival and we’d much rather have it be loved in a good home. In order to get this custom, one-of-a-kind shirt (which is a men’s medium, American Apparel shirt, BTW) send us a picture of an Alphabet Arm sticker. We’ll pick the best photo and send the winner their glorious bounty.

    Note: you can either post a link to the photo as a comment or email them to info at

    Previous Contest winners, as well as employees of the Province of Waterbury, Two Tree Beatins Ltd, Limpy Justice League of America, movies with subtitles set in Papyrus, representatives of Dr. Dolittle, Hard Sauce Co. and their respective affiliates and members of the immediate families of any employees of those organizations are not eligible to enter or win the Contest. This Contest is void where prohibited by law. Former interns: fahhhgetaboutit.

    New Year, New Book!

    Hey, We're Published | Wednesday, January 6th, 2010

    We’re thrilled to be featured in the new book Letterhead & Logo Design 11 published by Rockport. The super-clean book design comes courtesy of Design Army out of D.C. Its always satisfying to be published amongst such an amazing collection of work.


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