The other side of branding

Other Work We're Stoked About | Wednesday, November 18th, 2009

Few things make us happier than seeing our clients succeed. NRG BAR is one of our long-standing clients, and things are really catching on for them. Having proven themselves at outdoor sport shops and bike shops throughout the area, you can now find NRG BARs in Whole Foods stores throughout New England. As part of the owner’s push to get into more stores, we were hired us to design a box that would stand on the shelves with the national big hitters. Our solution replaces the brand stripes with typographic stripes that showcase the product’s main bullet points. Utilizing the brand’s distinctive and bold colors, we created a box that showcases the brand from all sides.


NRG BAR box angleNRG BAR box detail


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