GlamWow!

Press | Monday, November 30th, 2009

The fabulous Samantha Chu was so gracious to write a little piece on us on her trend-setting fashion blog, A Glimpse of Glamour. Go check it out!

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BlOgBama!

Hey, We're Published | Wednesday, November 25th, 2009

We recently received a copy of Design For Obama, a book published by Taschen, by Aaron Perry-Zucker, Spike Lee and Steven Heller. The book was released on November 4, 2009 to commemorate Obama’s victory. It features a plethora of wonderful posters by a huge cross-section of artists and designers including Chris Piascik, one of the 4* corner-stones of Alphabet Arm!

DesignforObama

*The number 4 does not reflect Donnie Bloggernaut or any other intern-extraordinaires

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The ABC’s of Expressive Type

Events | Thursday, November 19th, 2009

By Donovan “Donny Bloggernaut” Brien

Being a student, one of the hardest things to concentrate on is making typography itself expressive. Graphic design, after all, is a layered and complex artform, and its very easy for students to forget about their type in the process of design. Knowing Alphabet Arm’s passion for typography and exceptional talent for making type expressive, I invited the team to come down and give a workshop at Boston University for the BU AIGA student group, which they happily agreed to do.

The workshop specifically concentrated on weathered type treatment both on the computer and by hand. The students were asked to create a composition based on their initials using a pool of resources provided for them. They were then taught various ways to use the type expressively and methods of achieving an archival and weathered feel to their type.

As the students worked, Aaron, Ryan, Ira, and Chris helped the students with technical issues, design choices, and suggested methods to help them achieve successful designs.

Overall, it was hugely successful and was extremely well received by the students. Check out some photos from the workshop below.

workshop_pictures

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The other side of branding

Other Work We're Stoked About | Wednesday, November 18th, 2009

Few things make us happier than seeing our clients succeed. NRG BAR is one of our long-standing clients, and things are really catching on for them. Having proven themselves at outdoor sport shops and bike shops throughout the area, you can now find NRG BARs in Whole Foods stores throughout New England. As part of the owner’s push to get into more stores, we were hired us to design a box that would stand on the shelves with the national big hitters. Our solution replaces the brand stripes with typographic stripes that showcase the product’s main bullet points. Utilizing the brand’s distinctive and bold colors, we created a box that showcases the brand from all sides.

NRG BAR box

NRG BAR box angleNRG BAR box detail

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Powa to the People

Recent Logo Projects | Wednesday, November 11th, 2009

If you are in the Boston area there is a good chance you recently read about Powahouse on the cover of the Boston Globe. A Powahouse is a small apartment building that packs a big punch. It’s also a Boston-based project, currently incubating, that’s scheduled to hatch first thing in 2010.

The basis for the name “Powahouse” comes from the fact that this project is a way for homeowners to make their apartment a renewable energy power plant as well as the idea of setting a powerful example in efficient design and construction. When we first met to discuss their new identity the client expressed their desire to balance the playful take on the word Power with a more serious mark.

The concept for the winning logo stems from the idea of a carbon footprint, or better yet, the lack there of. The focal point is the stark, white house-shape formed in the negative (or positive if you will) space between the dirty, inefficient homes. The type is clean and modern reflecting the ideals of Powahouse.

Powahouse

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If This Van’s a Rocking

Recent Logo Projects | Wednesday, November 4th, 2009

Here is the newly completed logo for an independent concert promoter based in Barcelona, Spain. Music Van Promotions specializes in booking contemporary bands that are in part influenced by the late 60’s- early 70’s Folk, Garage, Psychedelia, Prog and Hard-Rock which ultimately gives them a timeless feel. Our goal with the logo was to honor the company’s affinity for both classic and current music while focusing on a contemporary look + feel with the identity’s execution. The real challenge was to simplify the complex form of a van stuffed full of musical instruments into a clean, easy to read logo.

MusicVan

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