Monolithic Pile

Other Work We're Stoked About,Recent Logo Projects | Wednesday, September 30th, 2009

Between our blog posts and tweets you’ve probably heard us mention the Monolith Music Festival on a number of occasions. We posted the logo and the festival director’s business card on our site but thought it would be beneficial to show how we branded the entire festival. People often ask what branding entails—so while we had our photographer shooting a bunch of new projects to be featured on our website we had him shoot a pile of collateral left over from Monolith. Here you can see a range of items from VIP passes to ads to schedules. We actually have another package of samples on the way as we type this, including merchandise and other print samples. Keep an eye on the website to see the rest!

monolith-collateral1

monolith-collateral

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Czars of Sneakers DAY 01

Don't Take This Too Seriously | Wednesday, September 30th, 2009

From time to time we’ve mentioned that we are collectively “t-shirts and jeans” kind of studio. Nothing goes hand in hand with that brand of informal wear than a fresh pair of kicks. One might even consider us sneaker collectors. Although we’re not in the “buy-them-and-keep-them-pristine-in-a-box-in-the-closet,” type of collectors. We’d like to think of ourselves more along the lines of “sneaker advocates.”

To prove our point, we have committed to documenting our footwear for a week. Every day. Yes, it’s that serious.

ShoeShotDAY01

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Win a shirt, you turkey!

Don't Take This Too Seriously,New Merch Design | Wednesday, September 23rd, 2009

You may have noticed that we have a new shirt design, dubbed “Music Connects Us”. We’re pretty psyched about it, so we want to give one away to a lucky blog reader. All you have to do is answer this simple trivia question:

Over the years, we’ve done a lot of work for great bands. Still, there are a bunch of bands that we haven’t worked with (yet). Which of these bands have we worked with?

A. The Pixies
B. NOFX
C. The Mighty Mighty Bosstones
D. Flogging Molly
E. Less Than Jake

Easy as pie (which Donovan hates). Just leave us the answer in the comments, first one to get it right wins.

Previous Contest winners, employees of the State of Nebraska, White Sauce Inc., Dr. Pancakes 24-HR Diner, Drive-Through Hoagies, Babies With Sunglasses Games, and their respective affiliates and members of the immediate families of any employees of those organizations are not eligible to enter or win the Contest. This Contest is void where prohibited by law. Former interns: don’t even think about it.
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Repercussions

Other Work We're Stoked About | Wednesday, September 23rd, 2009

Consequence of Sound is a New York and Chicago based, heavily influential online music publication that seeks to cover the music world as it has never been covered before. They were in need of some equally bad a** business cards and we were happy to be of service. For those of you new-schoolers, that shot on the back of the cards is a wall of vinyl, long-playing records. We had some help from intern extraordinaire Michael Deal on this project.

Consequence of Sound business card front

Consequence of Sound business card back

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Happy Body Food

Recent Logo Projects | Monday, September 21st, 2009

We recently wrapped up a new identity for Noshies. Fortunately for us, the Brooklyn-based protein snack company kept us well fed. Noshies are organic, nutritionally balanced, whole foods protein snacks, that taste great! Free of soy, wheat, egg, transfats, artificial sugar, artificial colors, artificial flavors and preservatives. The inspiration was the hand-crafted aspect of these little treats, think cozy, country kitchen with an urban, hipster attitude.Noshies

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Music Connects Us

Alphabet Arm Gear,New Merch Design | Thursday, September 17th, 2009

It should come as no surprise to anybody reading this that we’re huge music fans. It’s is a common topic of discussion here in the studio, we love working on music-related design projects and having some tunes playing is always a major creativity catalyst. Some of us are even musicians and veterans of local band scene. Our new shirt design pays tribute to the role music has in our lives. It’s aptly called, “Music Connects Us” and you can pick it up at our store now.

"Music Connects Us" front

"Music Connects Us" details

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Monolith Recap (Top 10 List and iPod Winners)

Events,Recent Logo Projects,Sounds We're Digging | Wednesday, September 16th, 2009

This past weekend we flew out to Colorado for the Monolith Music Festival. (For those of you that don’t remember, we branded and designed nearly all of this year’s campaign). We had an amazing time—going into great detail would be too difficult—so we decided to break it down into a simple, concise list of our favorite moments/things.
Highlights1

Our Monolith Top 10 List

10. The epic landscape
9. Boston band, Passion Pit, causing Red Rocks to bounce. Literally.
8. Being on the verge of sickness from endless honey-roasted peanuts courtesy of the SouthWest Airlines booth
7. Riding in Method Man’s van (you’ll have to ask us for the sorted details)
6. Watching M. Ward at arm’s length
5. Experiencing The Mars Volta experience from back stage
4. MF Doom performing 20 feet from our booth
3. Being on stage while Rahzel KILLED IT and then getting high-fives from the legend-himself.
2. WaterCourse Foods – epic vegetarian dining
1. Cross-promoting our services, cavorting and sharing a booth with our pals at Jakprints!

Highlights2

Speaking of Jakprints, we teamed up with them to give away an iPod Touch on both Saturday and Sunday. The contest consisted of a festival-photo-scavenger-hunt. In true-fashion we branded the giveaway, designing hand-out cards, a horde of banners and some insanely sick, dye-sublimation t-shirts—all beautifully printed by Jakprints (of course!)

In order to be entered into the drawing one would need to shoot photos of the 5 items on our list before the last band went on (each day). We were really pleased with the amount of people that participated. We received some fantastic images to put it mildly. In the end there could only be one winner each day—so big congrats to our winners!:

WINNERS!
Jenna Spencer and April Ramquist

JennaSpencer-Saturday-Winner
Jenna’s photos from the Saturday contest:
1. The Jakprints/Alphabet Arm booth 2. The Monolith Logo 3. Someone with a band tattoo 4. A white dude with dreads 5. Someone wearing fresh, green sneakers

AprilRamquist-Sunday-Winner
April’s photos from Sunday contest:
1. Someone doing a handstand 2. The Esurance logo 3. Someone with a completely righteous tie dye shirt 4. A radical mullet 5. A recycling bin

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Sounds We’re Digging: Ira v.7

Sounds We're Digging | Wednesday, September 16th, 2009

Jay Reatard – “Watch Me Fall”

Saviours – “Into Abaddon”

• Judy Nylon – “Pal Judy”

Dear Landlord – “Dream Homes”

• The Cramps – “Songs The Lord Taught Us”

The Thermals – “The Body, The Blood, The Machine”

Early Man – “Closing In”

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Brand New Intern

Don't Take This Too Seriously | Thursday, September 10th, 2009

Shark Bridge

Hello everyone, my name is Donovan Brien. I just started working here at Alphabet Arm as the new intern. I currently am attending Boston University majoring in Graphic Design, but I am originally from New Orleans, Louisiana.

Over the first week, I have been surprised at the attitude and style of Alphabet Arm. It’s unlike any other studio I have worked for. Everyone here has an excellent sense of humor, and being here is always extremely interesting. We have discussed everything from mega shark’s size in comparison to the golden gate bridge to the theory of relativity. Needless to say, the great atmosphere is definitely something I look forward to when coming to work.

Despite the colorful conversations and fun environment though, I have been given a lot of cool design stuff to do, and have already been working hard on a huge variety of different projects. It’s been really awesome so far, so I’m really looking forward to the rest of my time here.

Don’t forget to follow us on twitter at twitter.com/alphabetarm. I will be posting frequently, so if you want to know what everyone is working on, or what bizarre animal related topic we are discussing that day, you will most likely be able to find it there.

-Donovan

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The Bear Necessities

One of our designers, Ira F. Cummings, was invited by the art director of Select Design to participate in a show of custom-painted Qee figures. The show is part of Select Design’s South End Art Hop festivities, and features Qees painted by Dalek, Gary Baseman and other big names from the art world. Check out his finished bear:
Ira Cummings custom painted Qee bear front
Ira Cummings custom painted Qee bear back

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