ArtsBoston

Recent Logo Projects | Wednesday, April 15th, 2009

We recently finalized the redesign of the ArtsBoston logo. The objective of the project was to give a unique identity to a “robust, online calendar featuring information about theatre, music, dance, visual arts, opera, arts classes, comedy, film, programming for kids, lectures, readings, and free events across Greater Boston.” From the project’s onset, we were careful to choose a form that wasn’t specific to one single type of performing art, yet referenced them all. The concept chosen was inspired by the forms of stage spotlights. In the end, the mark itself is quite abstract — a quality we thought worked well with the broad range of ArtsBoston.

artsbostonlogo

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2 Comments

  1. Head’s up. You guys made an appearance on youthedesigner.com

    http://www.youthedesigner.com/2009/04/15/17-rounded-corner-business-cards-designs/

    Comment by lundyrc — April 15, 2009 @ 11:35 pm

  2. Thanks for the heads up. Nice selection of cards showcased there, but did you mean to post this in the Card Observer post?

    Comment by Alphabet Arm — April 16, 2009 @ 10:02 am

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