American Idol on American Apparel

New Merch Design | Wednesday, November 26th, 2008

We just finished up these merch treatments for Taylor Hicks. We have to say working for an American Idol winner is a bit out of our comfort zone—but we like to think we are up for any challenge. His management was on a tight deadline so we were only able to develop 4 designs, fortunately (for everyone) they approved them all.


Web 2.Awesome

Don't Take This Too Seriously | Wednesday, November 19th, 2008

We are in the midst of completely overhauling our website. The new design will be quite a bit simpler and more focused on individual projects. To present our work in the best possible light we have hired our good friend and photographer Tony Luong to shoot all of the pieces we will be featuring (using his best possible light). If you can guess our nickname for Tony we’ll send you a wonderful gift (no, it’s not Tony Photo…but close).


Message in a Bottle

Recent Logo Projects | Wednesday, November 12th, 2008

The Wine Bottega is a swanky, upscale wine shop in Boston’s North End. We just finished a logo for the new owner, check it out. We also included some sketches to give a bit of insight on our process. And yes, we actually draw this stuff!



Other Work We're Stoked About | Wednesday, November 5th, 2008

Although half of the Alphabet Arm team are proud vegetarians, the four of us are united in excitement for a recent BzzAgent project — the official Pork BzzGuide. Lots of nice bells and whistles help made this quite a fun piece to work on. The cover features a diecut pig diagram and the whole booklet is fully wrapped in butcher paper. Meaty!


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