This is no hoax!

Recent Logo Projects | Wednesday, August 27th, 2008

“We’re not sure what kind of imagery we want, but we know it should be unexpected and fun.” We couldn’t have been more enthusiastic to hear that from the founders of Proof Wine Marketing. The final design solution makes use of a rotating logo family that is comprised of 3 different characters, each with its own corresponding color. The system remains cohesive by using a consistent type treatment… its a bit hard to put into words, but you can see what we mean. Besides, what’s better than big foot with a bottle of his favorite red?


A Grommet a Day

Recent Logo Projects | Wednesday, August 20th, 2008

It’s our pleasure to again be partnering with Pod Design to develop and launch a new brand: Daily Grommet. Looking to fill an untapped niche, Daily Grommet is aiming to bust open the social commerce scene. Living as both a website and web widget, Daily Grommet will showcase a wide range of products that are sure to be the objects of desire for hip moms worldwide.

Our role in the project is identity designers and brand stewards. While the official roll-out is still a little ways off, we’re proud to reveal the final logo (there are a few select sites and blogs that are unveiling it as well). The design process explored several initial directions, but the final version highlights an actual “hero” grommet with secondary hand-drawn elements. As part of the process, we created a custom logotype, as well as secondary lock-ups and are developing the brand standards. Stay tuned for the full brand launch later this year.


Can’t make a CD without breaking some eggs

Recent CD Projects,Recent Logo Projects | Wednesday, August 13th, 2008

Sometimes, it’s the simple idea that makes the cut. That was the case with our design for the latest release from Honest Bob and the Factory-to-Dealer Incentives. Without much more than the album title to work with, we pitched this concept to them which utilized our own photography and tongue-in-cheek sense of humor. Fortunately for us, the guys in the band can take a joke, and the theme was continued throughout the entire package. We’ll do a full reveal once we have the CD in hand, but in the meantime, we’d also like to draw your attention to the “Zero Down Entertainment” logo that we also designed for the record label.


Logo Allstars?

Hey, We're Published | Wednesday, August 6th, 2008

Out of the 98,000 logos on LogoLounge, our submissions stood out to the powers-that-be so much so that they decided to feature us. LogoLounge is not only an amazing online community and resource of designers + firms, but it’s also become one of the best selling logo design book collections. It’s quite a honor for us!


“Game Over, Man. Game Over.”

Don't Take This Too Seriously | Wednesday, August 6th, 2008

Hi there. Limpy Justice here, and wouldn’t you believe that it’s my last day here at the ABC®? Well, my friends, believe it or not my time here has come to an end. But fret not! Instead, come with me on a trip in the Justice Retrospect Machine™.

In May of 2008, a scared, little baby fawn by the name of Josh LaFayette (whom didn’t even like coffee) packed up his Volkswagen Jetta in Auburn, Alabama and drove, along with his wife, the 20 hours to Boston, Massachusetts. On the morning of May 28th, he rode his bicycle (which was later stolen) to 500 Harrison Avenue, rode the elevator to 3R, and walked his shaky, little chicken legs down the long hall to Alphabet Arm Design. It was like a dream. He was actually inside all of the photographs that he had studied online. “OMG, there’s the round table!” he thought. “There’s an extra chair there for me! There’s the logo wall! I think I’m going to vomit!” His plan was to gain a plethora of skill, live up to his portfolio, and show the guys at Alphabet Arm Design that they had made the right decision in taking him on for the summer. But he wasn’t the most confident of fellas. He figured, “These guys are professionals, they’re actual designers and they are much too cool for you. Just do what they ask and don’t piss them off.” Well, little did he know what would ensue.

Day after day, our precious little fawn got more and more comfortable and confident, all the while picking up a million skills an hour. He really liked everyone at Alphabet Arm and it seemed that they really liked him back. These guys were professional designers and they were cool like he thought, but they were also glad to have a baby deer for an intern. They had actually become friends. Like, real friends. The kind of friends that you hang out with on the weekends, and pull practical jokes on. Our little baby was blissful. He stayed focused and continued to learn, help out, and share special YouTube videos that the others were unfamiliar with. To me, it looked like everything was working out, to me.

Now, after just ten short weeks, that little little fawn is a 15-point buck named Limpy Justice. LJ is headed back to The Plains with a whole new skill set, a brand new outlook on design, a love for coffee, an extensive list of nicknames, a satchel-full of new music, a new bike, and even new, vegetarian-inspired eating habits.

If you would like to keep up with your old pal LJ, you can visit I would like to thank everyone for all of the fan mail that they sent and let you know the autographed portraits you requested are in the mail as we speak. If you’re in any state on the East Coast south of Mass and north of Florida, keep a look out for a Jetta with a bike rack and Alabama plates, we’ll be looking for a place to stay.



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