Last month we were asked to participate in a University re-branding exercise for a Boston Magazine article. We were in good company with a few other design firms including, Arnold Worldwide and One Pica. Our assignment was to create a new logo for MIT. It wasn’t a particularly easy task as we all appreciate and respect their current identity. Nevertheless, we embraced the challenge head-on and came up with our own spin on the mark. You can check it out now in the current issue (May 2008).