Collateral for Fitness Shoe
and Apparel Line
We worked closely with the in-house design team at Reebok to create materials for the recent ZigFlex, ZigLite and RealFlex fitness shoe and apparel lines.
Inspired by the existing Reebok ad campaign, we incorporated a reoccurring motif of stencils and spray paint into the visual language of the print brochures. In order to reinforce the conceptual link to the actual products, we created graphic elements from shoe prints on wet paint throughout. Alphabet Arm also developed informational illustrations that explained the features of each product; each one is color coded to help simplify the technical descriptions.back