Marketing Campaign Collateral
Hired by BzzAgent, we designed this educational BzzGuide which functioned as a training manual for marketing agents to create word-of-mouth. The guide includes recipes, nutritional information, charts and photography. The goal of the project was to peak the interest of the agents and get them excited and informed about the “Other White Meat.”
The concept was driven by kitschy supermarket vernacular of days gone by. We created a graphic language, which was inspired by vintage signage, price tags and displays of said supermarkets. To reinforce the literal interpretation of meat department, we wrapped the entire piece in brown butcher paper. The cover features a die cut butcher’s diagram of a pig. Once the cover is opened, the names and descriptions of each cut of pork is revealed. Designed by a legitimate descendant of a pig farmer.