Partners HealthCare is an organization committed to working with community residents and fellow organizations to make measurable, sustainable improvements in the health status of underserved populations.
We worked with the marketing team to develop this brochure which reinforces the various instances of PHC’s community impact. While developing the visual aesthetic for the brochure, we allowed the content to inspire us and drive our decision making. The cornerstone of the layout design is a pillar system used as a metaphor for the three key initiatives of Partners HealthCare and their community outreach. Each pillar is defined by its own unique color system and allows them to be used to define each individual section of information, as well as allowing all three to live harmoniously as a system. We also introduced a vellum cover to give the report a unique feel and help it stand apart from typical institutional collateral.