Sage Tonic


Holistic Natural Treatments
Visual Identity & Packaging Design


A unique methodology featuring alternative and complementary treatments for some of the most common day-to-day medical conditions.

Sage Tonic is an innovative, natural treatment focused on adolescents. The methodology features alternative and complementary treatments for some of the most common day-to-day medical conditions. Their initial foray into the retail market consisted of a lovely curated selection of teas and tisanes. After developing the visual identity and first round of marketing collateral, Alphabet Arm created the packaging for Sage Tonic. Creating a sense of calm by utilizing a clean, uncluttered and approachable layout was the collective mantra of Alphabet Arm and the Sage Tonic team. Simple directions and employing a minimal icon system complimented the objective. Of course it was a logistical challenge to manage the many different production houses - many in Europe - and ensure our color system, formatting and finishes were consistent. But now, we can all relax...

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