NRG BAR
real food, wheat-free energy bars
- Southborough, MA
NRG BAR is a natural energy bar that is made from nothing but real foods. Our client presented an existing tag-line, “Eat Healthy Live Healthy.” The simple, strong message reminded us of propaganda slogans (in a good way) so we embraced the idea as a design concept for the identity. We set out to create a bold, dynamic mark that speaks with authority. We employed a bright, unexpected color pallet to update the look and keep the design from taking itself too seriously.
