Nectar
wine bar
- Harlem
Our clients at Harlem Vintage realized it was time to open up a swanky new wine bar to compliment their retail space in Harlem. Although, the bar’s name is a very clear and direct reference to “wine being the nectar of the gods,” we decided to take a skewed approach to the visual brand. By reinterpreting the nectar reference it opened up a number of other directions for us to take the identity. We thought by representing it as a place to be, patrons would “flock” to it. As the story goes, we made a cheeky little joke with our client when they asked what kind of bird we modeled for the logo, “a harlembird – of course.” That turned out to be the element that sealed the deal on that treatment, you can never underestimate the power of quick wit.
