Mud Dog
music, movie and apparel retail stores
- Wakefield & Boston
When we met with the owners of the Mud Dod Media Company they were rather certain they didn’t want a dog depicted within their logo for a small chain of music, video and urban fashion stores. Although, the more we began sketching the initial concepts for the logo, it felt odd not to have some sort of reference to the name. After much in-studio discussion, we opted to illustrate a pug with a bit of an attitude. It was presented to the owners as one of the initial logo concepts, when they viewed it for the first time they exclaimed that they owned a pug themselves. We we’re happy to have followed our instincts. To their credit, we think they’ve done a great job branding their retail space with the identity and color scheme we developed.
