empire logo

Empire Attire

apparel and glove company

  • Maine

When free-skier Simon DuMont started his own apparel company, he contacted us to develop the identity. Based on his team’s initial design direction, we proposed quite a diverse cross section of treatments. Ultimately, an ornate, gothic letterform felt most appropriate to the team. Over time, it has proven to be an easy mark to build and brand the Empire with.