BzzAgent Inc.
word of mouth marketing agency
- Boston
We find that this logo generates a lot of conversation. “Where is that bee going?”, “What does Biz Agent have to do with a bee?”, and most commonly, “Why is the bee so angry?” Obviously, by developing a logo that demands this much interest, initiates discussion and holds a viewer’s eye is a great accomplishment in our minds (and not just because it’s an identity for a word of mouth agency). We constantly hear from BzzAgent’s clients—many of them Fortune 500 companies—that they really love this logo. Fortunate for us.
The “BzzAgent Overview” marketing brochure opens with the quote “We hate brochures as much as you do.” It’s this kind of tongue-in-cheek humor that makes it fun to work with these word-of-mouth media gurus. The booklet was developed to show off BzzAgent’s capabilities as well as explain some of the basic concepts of word-of-mouth media to outsiders. Their team did a great job of keeping copy to a minimum to allow us the luxury of developing a dynamic layout that utilizes everybody’s favorite design element: white space. Check out the unique finishing, including grommet binding and pages with die-cut tabs. If you’re paying close attention, you may notice on page 10 that a “MAGIC GOAT” appears.
