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The Coffee Trike


Espresso On Three Wheels
Logo & Brand Design


Founder, owner, and barista extraordinaire… Alessandro “San” Bellino is changing the coffee game in Boston by bringing the first espresso tricycle to the States.

Alphabet Arm was hired to develop a logo / branding system for the The Coffee Trike. By combining his love for cycling with his passion for great coffee, San has spawned a truly unique and exciting business. Here at the studio, coffee and bikes are some of our favorite things, so we were very excited to get involved with this project. In developing the logo system, we wanted to highlight the timeless modernity of San’s idea. The type treatment is stylish, understated, and references old world typography without being dated. The icon set is clean, direct, and emphasizes the two most important parts of the business. Keep up with San on Twitter @thecoffeetrike to find out when he’ll be pulling espresso in your neighborhood.

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