Seven Hills Farmstead

Specialty Foods Farmstead
Visual Identity Design

Italian Tradition, American Heritage

Seven Hills Farmstead is a specialty food business located in Rutland, Massachusetts. They select the freshest, most wholesome, locally produced ingredients from neighboring farms and use them to create their traditional, rustic Italian recipes. The Seven Hills visual identity and branding system needed to reinforce these principles. Hand-crafted, rustic and simple. Early within the design process, we realized the lock-up (typography + graphic elements + exterior shape) itself, needed to flexible and modular. Being able to “atomize” the lock-up down to the root logotype, would only add to the identities’ usage. Seven Hills Farmstead has committed themselves to providing customers with simple, clean, and savory specialty foods…lets eat!


From start to finish, working with Aaron / Alphabet Arm has honestly been one of our favorite parts of launching our new business. Our initial conversations about how we were going to create a logo that portrays our vision of a local, sustainable, rustic yet new and fresh food business were extremely rewarding and beneficial. Aaron walked us through every step of the way and his talent for listening, applying, and eventually creating products that truly represent our ideas is very, very impressive. Aaron's attention to detail, professionalism, yet approachable and down to earth persona is hard to find and greatly appreciated. We couldn't have been more pleased and thankful for the care and attention we received for our logo design.

Carol & Giulio Caperchi,
Owners, Seven Hills Farmstead