Keds Brave Life Project provides girls with resources, toolkits, and even grants to help fund their aspirations.
Alphabet Arm worked with the Director of Marketing and a Brand Marketing Specialist at Keds to develop the identity. In honor of all Keds’ generous work, we wanted to compliment their good-hearted, hands on approach with some equally “loved” typography. So, we inked up our brushes and generated a heap load of letterforms to compile our final logotype. And don’t worry, we’ll tell Taylor Swift you said “S’up Girl.”