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Keds Brave Life Project


Corporate Initiative
Logo Design


Keds Brave Life Project provides girls with resources, toolkits, and even grants to help fund their aspirations.

Alphabet Arm worked with the Director of Marketing and a Brand Marketing Specialist at Keds to develop the identity. In honor of all Keds’ generous work, we wanted to compliment their good-hearted, hands on approach with some equally “loved” typography. So, we inked up our brushes and generated a heap load of letterforms to compile our final logotype. And don’t worry, we’ll tell Taylor Swift you said “S’up Girl.”

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