Fly Over The City
Logo & Brand Design
Fly Over The City is a collection of veteran bike messengers, drivers and dispatchers here in Boston and NYC.
Alphabet Arm was commissioned to rebrand Fly Over The City, a courier service established in 2000. One of our main challenges was to create a mark that reflected FOTC’s use of both bikes and cars in their courier services. The final logo solution speaks to both modes of transportation by incorporating a bike crank and a car tire as well as a quite handsome looking blue bird.Back
I have found working with Alphabet Arm to be completely satisfying. They have surprised me with extremely creative designs and faster than expected turn-around. They seemed to know what I wanted based only on my vague ideas. Their process makes me feel like they are working directly for me as one of my team.
Founder, Fly Over the City