Women's Clothing Boutique
Logo & Brand Design

Flock is an upscale boutique in Boston’s South End.

"Feminine, earthy, light and elegant" were some words that the flock team used to describe their new brand. They also proposed the strong visual image of a feather—which seemed like the perfect object to represent their vision. The true creative challenge was to bring an air of sophistication and a sense of uniqueness to an everyday object.